The Ultimate Guide to Video Testimonials for Better Conversions, 25+ Top B2B Branding Agencies To Help You Stand Out. Now that you are aware of the steps involved in creating an influencer media kit and you have Bit on your side to make things easier and creative, here are some general tips you have to keep in mind: and that pretty much includes every single detail you need to be aware of.
I REPEAT. Subscribe to the worlds #1 influencer marketing newsletter, delivered bi-weekly on a Thursday. If your influencer life extends beyond social media platforms to blogging platforms or websites, then you must definitely include it in your influencer media kit. Your imagery and design are particularly important if you include photography amongst your services, or focus on a visual network, such as Instagram or Pinterest. This includes your monthly unique visitors, monthly page views, and the average duration of their visit. You need accurate and up-to-date contact information. Alternatively, you may create a more guerrilla post, where you merely wear the sponsors product in a photograph, while you do an unrelated activity. PS: It pairs really well with the influencer rate card template you shouldve grabbed ;)! In case you are a newbie to the influencer marketing scene, you can tell brands that you are open to other options of payments such as free products or discounts in exchange for your services.
We use cookies to ensure that we give you the best experience. Influencer marketing is on the rise. Creating an influencer media kit is an important step in monetizing your social media activity. For example, if you have 23,233 followers, its always better to write it as 23K followers. We just dont wanna turn this into a 60 Minutes segment, k?
This gives potential sponsors a good idea of where you are active and where you have your greatest popularity.
It will also give them an idea of what theyll get from working with you, what they can expect from your audience, and how your brands fit together. 
TikTok LIVE Gifts is a handy feature on TikTok that allows viewers to react to your Consumers trust other consumers. Now here is the thing: I would not recommend using one of Canvas influencer media kit templates. Are you scratching your heads right now because you have no clue what an influencer media kit is? 
While brands now recognize that there is much more to social success than mere follower numbers, they still want to ensure that you do influence people. Grab this FREE checklist with. It doesnt matter whether youre making an influencer media kit, a TikTok media kit, a micro influencer media kit, or some other content creator media kit. Include short quotes or paragraphs from each client in your kit. This can include sponsored posts or blog posts, product reviews, hosting giveaways and contests, displaying ads on blog posts, affiliate marketing, etc. Yes, things are really getting serious for influencers out there. Leave some white space between the columns to give your media kit a tidier look. Dont shy away from flaunting your testimonials if you have any. You should include follower numbers for every one of your active social media accounts. 
Add clear visible and eye-catching titles and headings. Therefore, you want to decipher what information a brand would find useful and include that in your media kit! 
Although some influencers solely make their name on social media, many others also have a website. It is where you sell your skills as a knowledgeable social and/or blogging online commentator. Ideally, you should add your phone number and postal address as well. If you have 10,462 followers, it looks better if you say you have 10K followers. You should always include images in your kit.
No need to share separate folders and links to files that reside someplace else. Influencing as a concept comes from the idea that the more people paying attention to you online, who you can also move to take particular actions, the higher your influence.
Make sure your prices are clear and have a specific range so that its easier for you to negotiate. One of the easiest ways to know that people consider you an influencer is when you receive your first request for an influencer media kit. I guess now I should use this as a segway to discuss what a media kit is NOT. Whats not easy is selling our services as beneficial to others. How to Make an Audiogram with Captions for Social Media, How to Create a Podcast Website (for FREE), 2022 Staggering Statistics on Mainstream Social Media Usage, 6 Amazing Ways Audio Boosts Your Lead Generation, 7 Podcaster Habits That Really Annoy Their Listeners. You could also offer extra, such as running a competition on behalf of a brand, sponsoring a product giveaway, or giving your followers a promo code for the sponsors product. I'm a burrito loving explorer who got fired from corporate America and turned that into my dream career as a photographer and blogger. But before we get into the content youll need to include, lets touch on some branding features you need to consider for the overall feel of the document. Youd be surprised how many people actually forget to put their contact details in their influencer media kit, thats why we thought this section needed a special mention. Thats just standard and much more shareable between folks. Refer to some of your better influencer work in your kit. Well not to worry, my friend, we have the perfect tool for you! There are a lot of things to think about when creating a media kit.
Stop putting your rates on your media kit, please. Bit has an extensive gallery with over 70+ ready-made templates from which you can choose your favorite one! How to Embed Social Media Posts into Your Documents? Like now! The first thing a brand is going to read when they open your influencer media kit is your bio. Brief description of yourself and your work (your personality, interests, passion, etc.). It should also be a concise summary of your brand, aesthetic, tone, and more. The alternative approach is to place them in any proposal you send with your kit to people who have already expressed an interest in your services. Over 30.000 marketing professionals rely on us for their news. When youre done with this post, read these: by Influencer Coach Dani The Explorerand disclaimer, this blog contains affiliate links! Wavve is a technology company helping audio-first creators and brands easily amplify content to grow their audience, impact, and influence. Thats why it is important that your influencer media kit mentions the number of followers you have on each social media platform. It highlights your influencer stats, details your demographics, showcases your USP, and provides a brief overview of your brand and your achievements. NEXT.
And its usually the first thing a brand will ask for if theyre considering working with you on a project. Im the CEO of Wavve. Ill break that list of elements elements down now! This isnt really a must, but I like to compress my media kit before sending it. Now we come to the last, but most essential part of your influencer media kit a good design. NOT A JPEG. While you may be reluctant to commit yourself in your influencer media kit, it at least indicates that you are genuine.
Marketing Funnel: What is it & How to Create it? Its like an online version of Photoshop but BETTER because its super user friendly, drag and drop style, customizable to your brand, FREE, AND has some amazing templates you can use to create professional graphics. The most important stat to add to your influencer media kit is your engagement rate. Always ask the brands you work with for feedback or a review. What should you do With Your Influencer Media Kit? Include all important information, but keep it concise and simple. Quite a few brands use influencer platforms to identify potential influencers, and many of these use algorithms to determine influencers in various niches. Remember to include an image of you so they know who theyre working with. There is nothing better than social proof to encourage firms to work with you. Make it visually appealing by adding relevant imagery and photographs and ensuring that it all matches the style of your brand. in your Bit-MediaKit. What if the company gives you a higher number than what you had in mind. For instance, you could formally review their product, interview somebody at the company, or create a stylistic photo shoot based around the product. There is little point sending your influencer media kit to businesses that are irrelevant to your niche, or apparently have different values to your own. AKA, their target audience. Please check your influencer media kit for typos.
A media kit for influencers is a professional document that influencers send to potential clients and brand sponsors. Its a convenient and wonderful way to share your audio content directly with your audience, allowing them to access it with a few clicks.
But now, I want to get into some more media kit tips. Remember, media kits are really for brands. Service Contract: What is it and How to Draft a Perfect One? Nowadays, most brands always look for an influencer media kit, so the last thing you want is to be caught off guard when they ask you for one. Thanks for stopping by!
If you have a sizeable email list, include your number of email subscribers, too. So as I already mentioned before, your media kit is not your rate card. Good luck! If you want an easy way to put one together, youll want to snag my influencer rate card template here! All rights reserved. For example, you may suggest you create an image of you using a clients product, extolling its virtues in the comments. I love writing about this stuff, and I love helping all of you! When you send a resume to a company, do you include your ideal salary? Just like everything else in the influencer industry, figuring out an influencer media kit is confusing AF. Why TF do you need it? There are many other ways you can work with brands, depending on your choice of social media and the medium you use. Now I will cover some beyond the basics items that should be included in your influencer media kit.
Keep this in mind when you are looking to work with potential partners, and do some research into how the brand in question markets itself. This is why it is imperative that you highlight your audience demographics in your influencer media kit by presenting details about the geographic distribution of your followers, their age breakdown, gender mix, language, etc. Ideally, you should be as specific as possible here, although again this will be easier if you have past paid influencer experience. . PHEW. Since this kit contains everything from your achievements to audience demographics to your personality and pricing, it will save you and your client from unnecessary questions. In todays guide, well explain what a media kit is and why you should really consider having one. Even if you have a lot of things to show off about, try to limit your story to no more than 3 pages. Your bio or About Me blurb sets the tone for the rest of the document. It is as important to you to ensure that there is influencer-brand alignment, as it is to a brand. NOPE.
It is easy for people to check the legitimacy of testimonials, and you dont want to be left embarrassed because of any dishonest actions. As an influencer, brands will pay you for access to your audience. Once your social presence begins to grow, you should consider what you have to offer potential sponsors. In this handy little blog, we will walk you through everything you need to know about influencer media kits and how to put together a striking one so that you dont miss out on any cool collaborations! With 71% of marketers looking to increase their spending on micro-influencer collaborations over the coming year, the industry is predicted to bring in $13.8 billion USD by 2022. Plus, 90% of the time your media kit will end up looking like the thousands of other influencers who used the same 5 free templatesew! You can directly embed links to your cloud files your logos, videos, audio files, articles, PDFs, social media posts,etc. Now, if I have brands reaching out to me every week, Ill go ahead and glance over my media kit to see if anything needs to be updated. Existing influencers charge brands rates ranging from $50 to $250,000, depending on factors like the number of views, typical engagements, and the importance of the influencers. A popular way for folks to make a media kit is to use an app like Photoshop or Canva. Stick to an organized and logical order. If you have a niche follower base, then you can also mention their interests and likes so that you can showcase to brands your typical audience persona. Lets dive in. Include these five core media kit elements, and youre ready to go! For example, imagine an investment company is looking to work with a podcast influencer.
I like to also provide a list of paid Instagram sponsorships in my influencer media kit. At this point, you have to decide what you are worth.
Avoid phrases like starting at in your kit.
Its also a great way to show your aesthetic and creative skills.
Here, you can highlight the previous brands that youve worked or partnered with, the types of content youve created, the successful campaigns youve led, and the results youve delivered. You need to be succinct in your copy and avoid embellishment. Be specific and clear about your price range. This means that you will never lose your own details and will never miss out on any collaborations that come your way! Doesnt matter whether you are a mega influencer or a nano influencer, you definitely need an influencer media kit for yourself. Stop right there.
Of course, we want you to tell potential brand sponsors a little bit about who you are! Think of it like your resume, business card, portfolio, and cover letter, all in one document. Influencer media kits are documents that act as an important touchpoint for businesses to refer to when considering a collaboration. Your media kit around your brand is a fantastic way to showcase your content and audience engagement in a way that entices other brands to collaborate with you. Many miss the action part of the equation. Imagine you have a website that provides a full picture of you as a person and a professional.