If youre reading this, youre already on this step. If you are a TikTok video creator, you can insert your videos. in one place. These cookies ensure basic functionalities and security features of the website, anonymously. If youre an art whiz, the layout part of a media kit should be a breeze. The idea is for them to be able to reach and scout you without having to do much research., Follow the above with a short section on who you are. 
Having a one-page media kit doesnt scream experienced influencer from the first thought. Make sure you still have those stats written somewhere, though, as brands might ask, and you definitely dont want to lie (its morally bad, yeah, but getting called out for that is also super humiliating). Yet, media kits cant be the same for everyone. Tips and tricks from the worlds most widely-read social media marketing blog. 
You also need to add contact details in case potential collaborators have questions or want to get in touch. A media kit is a document that speaks of you, a brand, product, or business. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Furthermore, you can use the media kit for each campaign you work on and adapt it accordingly to create a new one for each project. What should be included in an influencer media kit? Three to 6 figures in the amount of Instagram or YouTube followers can get an influencer the same kind of digits in annual income. This document is the best way to present your style, work, and skills to brands.
An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. This means creating a digital influencer media kit that will update automatically and become the home of all your online activities. Think about it: if your kit shows the value you can bring, you have more bargaining power when it comes to negotiating fees. This way you clearly say that if any paid advertising is needed, it will be paid by the brand, not by the influencer. The Bio Section is the first thing brands will see from your Influencer Media Kit. Our team has created this free, fully customizable media kit template to make getting started easier: Now that weve covered all the basic elements of a media kit, here are a few examples of well-designed, effective media kits. Weve also included a free template that can easily be modified and edited to suit your needs. The sections and tactics mentioned above are surely a must-have when creating an influencer media kit that will put your name on the map. It is a way to build relationships with brands by sharing details about your work. This is one of the most helpful tools for YouTube creators. So for folks on both sides of influencer marketing, heres everything you need to know about creating an effective media kit. Now is the time to be upbeat and inspiring. Just like having an email with your own domain name or ordering an appetizer for the table, media kits make you look like a boss: they show youre prepared, experienced and eager to collaborate. Anyone can experience self-doubt at any point in your career, but chances are if youre a micro- or nano-influencer (10,000 to 49,999 followers or 1,000 to 9,999 followers, respectively) youre suffering from a bit of imposter syndrome. Share some overall numbers, monthly statistics, and how frequently you post. Lastly, it lists prices and the types of services the influencer can offer to brands. Also, include statistics to show the influence you have on other people. To sum up, the most important thing is to make sure that your influencer media kit looks professional. Odds are, much of the work youll be doing as an influencer is visualits what grabs peoples attention and inspires them to stop scrolling. Both options will work great for different influencers. An extensive pool of templates will show from the search results. Now, lets see what it has to offer, whether you end up relying on it or creating an influencer media kit from scratch. Moreover, the demographics, other useful statistics, and brands she already worked with. These figures should jump out substantially and positively as you display them., Your call to action (CTA) is always a high final point to any presentation. No need for coding skills, no maintenance, and no hosting. A summary page should be the first page of your Influencer Media Kit. And our YouTube channel on startups recently surpassed 100K followers, making its way to its silver award.. Even though everything will be already summarized, the bio can be edited if you want to customize it your way. Or contact us for any needs you might have. Include what youre currently doing, your trajectory to explain how you got to where you are, and your ambitions. Check out their media kit. Your rates should come at the endthat way, youve already shown your potential client what youre worth it. If youre an influencer, you should have one of these handy documents on hand at all times. However you decide to put this together, give this lots of thought and research your competitive landscape if you can. That means dont sugarcoat things but keep it as straightforward as possible, and you will be fine. Follow these steps to find your perfect audience, set up a successful channel, and become a well-paid YouTuber. Include your name, where youre based, and what you doyour interests, values and experience are important to communicate here. Sample content is what brands need to see what you can do for them. Thus, a well-designed media kit is an effective tool for attracting new clients and growing your business. Simply put, the purpose of a media kit is to convince others (businesses, collaborators, and other influencers you could potentially partner with) that you have the followers, the strategy, and the confidence it takes to boost their presence onlineand in turn, make them money. Being creative and concise in your kit shows brands your skills in action, and you can use your media kit as an opportunity to stand out from the crowd. Interactive sessions with the brightest minds in social. Focus on those that bring your audience to follow you. Take a look at the media kit examples included in this blog post and do some digging into other influencers in your community. On the other hand, if you send them a media kit that looks really good, you already have the advantage of getting the collaboration. Our bad. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to grow on social media and beat your competitors. EmbedSocial 2022 All rights reserved. 2 PAGE FREE INFLUENCER MEDIA KIT -HIGHLIGHT YOUR MICRO INFLUENCER. A good influencer media kit will give potential clients a clear idea of what kind of work you can do for them and why they should hire you. This cookie is set by GDPR Cookie Consent plugin. These files may not be resold, recreated, redistributed, or reproduced. As this is a digital product, no exchange, return, or refund can be offered. To get started you need to open Canva and search for media kit in the search box. It should be easy to read and follow, with the information presented in a logical order. However, with good design, it can be enough space to present the most important things a brand needs to know to consider collaborating with you. Once youre settled on what you have to give, display those opportunities visually in a single slide if you can., Define your pricing as you give out what you envision as an offer. Still, if a brand is interested in collaborating with you, they can reach you on the email at the bottom of the media kit. Even though it is a good tactic to include prices, some believe that if you list the prices, you are losing the power to negotiate. This cookie is set by GDPR Cookie Consent plugin. Apart from your profiles and channels, if you have relevant Facebook Groups, email lists, or a website, you need to include statistic screenshots from them as well. Well just leave this 60-day free trial here for someone else then. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. Start with a cover that gives people your social media handle and contact details. Such testimonials for brands and followers show that a brand can truly have positive results from your collaboration. Claim your value and define starting prices for how much your collaborations would cost per unit or bundle. Connect your social media profiles, and you are ready to have your digital influencer media kit. This influencer and models media kit includes his measurements (good if youre seeking out contra, as brands can send you garments that properly fit). On the last page, there is a section with listed services but without written prices. Testimonials are super important because they give people the confidence to want to work with you. These are rules for life. Its not just because its our own. It shows that you are a professional and gives brands insight into your personal brand. Take notes of all your stats and case study numbers, no matter how big or small or successful or not successful. Get Feedlinkand build a complete social microsite for all your important links. It doesnt require a large space and can be very insightful for brands to discover your profiles. Micro-Influencer Media Kit Template for Canva.com by Ms.B Lifestyle.As a social media influencer or creative entrepreneur, it's important to have a professional media kit highlighting your brand and what you can offer. Analytical cookies are used to understand how visitors interact with the website. Before reaching out to brands, you need to have something to show them that they can take you seriously and pay for your service. Necessary cookies are absolutely essential for the website to function properly. Yet, the one point of improvement for this media kit example is to insert your Instagram, TikTok, and Pinterest accounts. Having this clear from the beginning of any collaboration will save you some trouble later. Remember to pay special attention to stats that show engagement rather than just numbers. Additionally, it has prepared packages so different kinds of brands can find a package that suits their needs best. Care to see something different in your slides other than what this template offers? Just give out the total number of followers below., Ideally, if youre presenting this kit, your pitch will help make your case. You also have the option to opt-out of these cookies. Research and insights that will help guide you to success on social. How do successful influencers decide what to charge for their work? Make an influencer media kit that matches your style and aesthetic. His bio focuses on his modeling work and his Previous Work section is a rapid fire of brands hes collaborated with. Make sure that every piece of content included in your kit is up-to-date and on its A-game. For example, if your YouTube channel is your main account, showcase how many subscribers, views, and impressions you have. Its always profitable to know what people in the same niche with similar characteristics and possibilities are doing., Like your social media metrics, but taking this a step further, go into other critical metrics on your traffic. Starting at $29 per slide, our consulting and design services can lend you a hand. And thats where influencer marketing becomes crucial to the profitability of posting classy content.
Feel free to experiment with colors, fonts, backgrounds, etc. Learn how to make money on Instagram in 2022. Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. if you have an engagement rate higher than the average engagement rates for accounts your size, you can educate brands by highlighting the facts). A strong influencer media kit will help you highlight your strengths and land more brand deals. Since the media kit is 12 pages long, its not bad that it starts with a page with a picture of the influencer and name since it looks like the cover page of the portfolio. Learn how to create one for yourself with a free template. The first example is a very detailed and aesthetic media kit with 12 pages. Affiliate programs are also great for this. Social media influencers, on the other hand, specifically use social media channels as the primary source for their communications and engagement., Because of the description of an influencer above, the value to an influencer comes from how much they can help brands achieve marketing goals. You can achieve that by dividing your media kit into a few sections: bio section, portfolio section, pricing section, testimonials section, and demographics section, each of them with clear and real insights that will help you get the brand collaboration. By clicking Accept All, you consent to the use of ALL the cookies. Its used to describe you as an influencer so that brands can learn more about you before signing a collaboration with you.On the other hand, a press kit is similar to a media kit, but its specifically designed for journalists and bloggers who might want to write about your brand. If, for example, you gave your followers a unique code that they could use for a discount at a certain vendor, your kit should include how many people used your code (and how much money you brought in for the brand). Ms.B Lifestyle 2017 All rights reserved. Grow your online presence with Hootsuite. Feedlink The complete link in bio page builder. However, you may visit "Cookie Settings" to provide a controlled consent. Make sure to include statistics from the channel you are focused on. In terms of influencer media kits, make your last slides about establishing contact. In the end, save your media kit as a PDF or other preferable format and embed it on your website or share it directly with brands from Canva via email or your social media accounts. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. What, like its hard? by including follower stats), Highlight the kind of value you can bring to a potential client, The average number of likes/comments you get on posts, How much content you post in an average week, How much your account and following has grown in a certain amount of time. Lastly, for influencers on YouTube, there are super helpful audience-planning tools that help influencers effectively peach themselves to brands. Professional media kits lead to professional brand deals and youre more likely to score a good partnership with a good media kit. Do it better with Hootsuite, the all-in-one social media toolkit.Stay on top of things, grow, and beat the competition. However, all brands are different and some prefer to see the prices before they contact you for further discussions. We use cookies on our website to give you the most relevant experience and offer live chat support. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. The example has a cover photo, an about section, and demographics on the first page. It also helps you stay organized and focused on what works best for you. Learn how to make one in just 5 steps. The goal of this section is to promote and sell yourself as an Influencer in the best way possible. It doesnt mean that a shorter influencer media kit is less valuable than a long media kit. That means, instead of focusing on the rules only, you need to focus on what showcases your work the best way. And well do so by clarifying some basics around the topic and defining very clearly what goes in an influencer media kit. For that, however, an influencer must excel at a lot of valuable relations with different brands. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying (unrelated, unfortunately). Honesty is the best policy, but if you feel certain stats arent representative of how great you are, you dont have to include them. Check Feedlink the complete link in bio creator that will enable you to automatically connect Instagram and TikTok and show all your influencer activities in one beautiful landing page. Then, click View Media Kit. Well list our recommended slides below.For this, well obviously rely on our free influencer media kit template. How to create a stand-out influencer media kit, free, fully customizable influencer media kit template, No risk, all reward. Since this is your visual resume, you must include visual examples of your work. Prices will vary depending on what you offer with different platforms. How To Find Brand Collaborations On Instagram? If someone is interested in what you have to say, they can easily see all of your most recent posts and followers on Facebook, Twitter, Instagram, etc., without having to go through each account separately. Therefore, brands wont be able to insist on boosting your posts from your own pocket. To get started, every user can create a free Feedlink and upgrade any time to claim their own .link domain. And the best influencers can choose from the variety of pre-built templates and go live in just a few seconds. Photos are a nice visual break to a reader, and they also give brands a little taste of what you do.