These templates will help you approach follow up in the right way. Cold emailing never has to feel cold. How do we know it works? Theyre a reputable company, but it could be beneficial for us to have a chat. With this news, I bet youre working on improving (your business value). How come? I was reading through your [PROSPECT PUBLICATION OR POST], - upon further research, I found that [HUMOROUS BUT WORRYING OBSERVATION RELATED TO PUBLICATION OR POST]. Nows now the best timing for you. The preview line will also look appealing in the inbox, unlike these uninspiring examples shared by Florin Tatulea. I get it. Join the ResourcefulSelling community where, we provide insights, dish out strategies and, When you claim your free MyResourcefulSelling membership, you'll immediate access to, practical advice curated from industry experts, thought leaders and sales professionals, and. Prospecting emails should be short. Id love to share some helpful best practices. Why it works: Helpful, includes social proof. For the truly gusty, Justin Michael recommends sending short, 3-day email clusters. You can also make calls, search/connect/message on LinkedIn, manage tasks and a ton more. (Your name) with (your company name) here. Let me know when we can talk about this. For more in-depth examples, heres what companies Ive worked with in the past have done. P.S. I work with (him/her) for (your company name) which helps (him/her) with (your unique value). Youre probably trying to make an impressive and immediate mark during your first few months in the position, and I think I can help. Note that she doesnt say a single word about her product; what shes doing is starting a conversation. Let me know if you and your team are interested in more help. Let me know when we can schedule a call tomorrow or Friday. Heres a sales prospecting technique from Michael Judge that leverages prospect pain. Get instant access to practical advice curated from industry experts, thought leaders and sales professionals, with solutions specific to your role. In fact, within six months of working with (your company name), (happy customer name) saw (positive result). Without making too many assumptions about your business goals, Im pretty sure (your product) can play a pivotal role in your success. Why it works: References pain, includes social proof, and makes it easy to respond with the poll. Problem/insight based on that observation. That inspired me to take a closer look at your website and gain a better understanding of how you handle (a situation or strategy that your solution addresses). If youre hiring [EMPLOYEE ROLES] as a result, you may be experiencing [CHALLENGE] and Id love your take on how [YOUR SOLUTION] could solve that. Below you'll see a rep updating Salesforce, right from Gmail! Check company and LinkedIn job pages, and set up alerts to keep tabs of prospects when they change roles. [PROSPECT RESPONSIBILITY] is not a simple task, especially with [CHALLENGING INDUSTRY DEVELOPMENTS] or [PROSPECT COMPANYS RECENT STRATEGIC ACTION]. When would you be available for a short call Tuesday or Wednesday? I enjoyed our conversation about (prospect issue and how your solution addresses it). I know youre currently using [PART OF YOUR SOLUTION], But I find most people don't know everything that we have to offer so wanted to share [YOUR NEW RESOURCE] with you. Not any more. Is it safe for me to assume thats the case? Might be your next question - and the answer is simple: [INSIGHT INTO SOURCE OF PROBLEM]. If its never meant to be, I want to leave you with some valuable insight that can help you (achieve a goal or address a challenge) immediately: Michele is a veteran writer and editor who has focused on what makes businesses rock and roll for more than 20 years. Remember to be specific about benefits, too. Because of your role at (prospect company name), I thought we might be a good fit for your organization. When do you have 15 minutes to connect today or tomorrow? Adapted from an example by Justin Michael. (Your company name) has been busy solving (critical prospect issue), and I believe youd see immediate benefits from (your product, service or solution) that could result in (scalable solution such as increased revenue, lowered cost, boosted efficiency) like (happy customer company name 1) has. Congratulations on [PROSPECTS COMPANY ANNOUNCEMENT]. Anything a prospect has seen a thousand times will trigger a mental spam filter thatll have your email dead in the water. When can we connect on a short call or Skype? Would you like to schedule a 15-minute chat to cover more on this (challenge)? I have some ideas that might help.
Use those events to send useful prospecting emails from these templates. Put your value proposition over your competitors out there right away. [CUSTOMER COMPANY] has been doing some awesome stuff using [YOUR COMPANY]. A strategy weve seen success with is (your key solution), and based on what I know about your business, here are a few ways you could put it into action and see the same success: That probably sounds similar to challenges you face. Im hoping to set up a call to introduce (your company name). Could this improve your reps' workflows? Cold first touches are the hardest of all, so weve front-loaded our list with cold email templates to help you stand out in the inbox. We're working with other trucking companies such as [COMPETITOR COMPANY] to help them eliminate the shortfall of drivers they are experiencing today by allowing them to select, contact and hire in minutes. Check out this content Ive put together that directly addresses (specific issue). Thats not easy at scale, so get a little help from sales prospecting tools like Mixmax. I see you requested a demo of (your product). I know youd love to improve on that, so Im sharing this workbook, [SOLUTION TO CHALLENGE WORKBOOK]. Thats a lot of time taken away from [THEIR CORE JOB] activities! Can we arrange a short call later this week? Other companies like yours leverage (your product) to further increase success (relevant benefit such as money saved, revenue-added or productivity increased). It could be a company announcement, social media post, business news or personal meet-up at an industry get-together. Why is it worth their time? We help businesses in (prospect industry) with three main goals: When are you free in the next few days for a short call to discuss strategy for (prospect company name) and how we can help? Who doesnt want a free lunch?
Or the prospect did respond, then went cold? I hope the article is helpful. Youre right: Its a big issue that most (prospect industry) companies face now. I understand its something youre challenged with at (prospect company name), and I believe we can help. Are you the person I should talk to about this? I have some more insight and research that could be valuable. I came across this interesting report the other day and thought of you so Im sharing it here.
While Im familiar with your company, you might not be as familiar with (your company name). So when you can establish an inroad with a prospect through another happy customer, you want to get the first email contact right. However, Im still convinced that (your solution) is something that will help you overcome (prospect issue or challenge). So, how do you plan to ensure your biggest initiatives are achieved this year? When youre done reading it, can we set up a brief call tomorrow? [YOUR COMPANY] works with [PROSPECT ROLE] like yourself to [ACHIEVABLE GOAL]. I certainly dont want to waste your time, but I thought it would be helpful to speak a little bit about what you hope to get from (your product). For some, its always a good time to prospect. Follow this with a series of emails, LinkedIn engagement, and calls to educate the prospect about your solution and breathe life back into the deal. The power lies entirely in the referees name. I have some more ideas that might help. Dont ask for a meeting; nobody wants to contemplate more of those. Its somewhat like (competitor company name) only (brief differentiator description). When should you send sales prospecting emails? This is a quick follow up on the email and call from yesterday. What do you suggest is the next step for us? These templates to confirm that prospects arent interested will work. Dropping their name or any standard formatting, as here. Why it works: Timely, and shows youve done your research and are monitoring industry news and hirings of people who could use your solution. I thought you might be interested in our work with (happy customer company name). Your trial is about halfway over, so I wanted to touch base and ensure that you're getting everything you need. Otherwise, whens a good time for you to catch up? I can tell from your website that youre trying to (accomplish a specific goal your solution addresses). If the question is answered with a new [COMMON, BUT INEFFECTIVE SOLUTION] - there might be a better way. Wed love to give you a try with (your solution)! In the meantime, youll find these about (specific issue) helpful. Hi [PROSPECT FIRST NAME]I saw youre hiring SDRs, so I assume youre looking to get some help hitting your targets.Expanding teams means expanding budgets, though, so you need to hit the right balance.What if I told you we helped [PROSPECTS COMPETITOR or YOUR CUSTOMER] crush quota without increasing payroll. Certain email rules hold true regardless of the industry or audience. As we continue to [PROCESS] and bring everyone onto the same page, Im curious if you ever struggle to [ACHIEVE SPECIFIC GOAL]. I work with small companies in the (prospect industry) space and see that your colleagues stopped by our website in the past. Our tech enables that but gives much more accurate fences, so you could trigger the app loyalty program from the parking lot and deep link each user into the exact door unlock function seamlessly. Take it down a notch, however, and your chances of getting a reply increase. As I'm sure you're aware, many of your prospects don't [PROBLEM]. Many successful prospecting emails come after a trigger event something thats happened that helps you build an immediate connection. Do they speak to the prospects pain, deliver value, and read well on any device?
Why it works: The right blend and roast of research, humor, and personalization. Congratulations! For example, [COMPETITOR CUSTOMER] uses our data for [REVENUE DRIVING FUNCTION] and this is the biggest gap we fill for them. Why it works: Upsells to a current customer. I noticed on LI your successful track record of results by having all the right ingredients to succeed [JOKE REFERENCING LINKEDIN PROFILE AND PERSONAL INFORMATION]. [HUMOROUS SIGN OFF THAT REFERENCES PUBLICATION OR POST]. Sometimes the best thing for your sales success and prospects who might buy some time in the future (or even never) is to confirm that its time to stop email efforts. Big chunks of text are hard to read on a small screen, which means your email is destined straight for the bin. It reminds me of the process we go through [TASK YOU PERFORM] for our customers by starting with [PROCESS] and [METHOD].Given your main focus is [PROSPECT RESPONSIBILITY] I am reaching out because we provide [SERVICE] that is helpful with [CHALLENGE]. We spoke back on [LAST DATE]. If your marketing is on point, you should also have a steady stream of inbound leads to prospect to. Plus, its relevant to the prospects challenges and industry and references their online activity. So the first message didnt work? In working with (prospect job title), I hear one of the biggest issues they struggle with is (key issue). I also thought you might have some interest in a recent post on (a specific challenge, issue or industry news). I hope to find the right person to talk to about (specific issue your solution addresses). I noticed a few areas where we might be able help and was compelled to reach out to you directly. Heres another great example from Taylor Griffith, shared by Kyle Coleman, and sent to a prospect who claimed in their work history on LinkedIn to be "The Burrito King.". I just spoke with [REFEREES NAME] at [REFEREES COMPANY] and she suggested I reach out to you. I saw that you were checking out (your product, company or solution) and wanted to reach out quickly after checking out (prospect company) site. This is the same: You dont need to write the best sentence ever written; it just needs to outrun all the other lame previews in their inbox. (Mutual connection) recommended we get in touch. Interested in learning what it is? We at (your company name) work with organizations in your same industry such as (happy customer company names 1, 2 and 3) to improve (specific issue) by (brief description of what your company does). (Your company name) offers tools for (specific business area prospect showed interest in) including: Id be happy to give you a brief, more in-depth walk through the (product or specific feature) so we can figure out if theres a good fit here. If youre open to that, when is the best time we can chat for 15 minutes this afternoon or tomorrow morning? Note the lack of sales in the senders job title, too. We just werent meant for each other yet, perhaps. I see you recently (prospect company action or milestone). Your big news about (specific detail of prospect announcement) this week got me thinking. I know I haven't heard from you and times are extremely busy, but would you be willing to give me 15-20 minutes to talk and Ill pay for your lunch? Data from Lavender shows the average read time of a first cold email is 11 seconds so your email has to be short enough to be understood in that time. Is this something that challenges you or your colleagues at (prospect company name)? Ive reached out a few times now without a reply. You can schedule directly on my calendar here (your embedded url meeting calendar) or call me at (your direct phone line here). Usually when that happens, (your business value) becomes a priority. ), 10 of the best female motivational speakers, 12 tactics to host a cool virtual networking event, Closing the sale: 25 revealing statistics you need to know, 5 things customers want from their salesperson, 11 motivational videos for sales professionals: Get ready to be pumped. Let me know if it makes sense to connect. If this happens, your final email in the sequence aims to establish whether to stop or not. Theyre just a few-minute read and youll gain immediate useable insight! Language, tone, and grammar (make it weird to get their attention), Humor, and self-deprecation (if youre using Mixmax, the, Voicemail and video (use the Mixmax Vidyard integration). In this case, with a referral from a mutual connection. That leads to part two a demo customized to your needs. You can pick a time for meeting on my calendar. Usually when this happens, it means that what Ive shared on (prospect issue) is not a priority right now. Can we schedule a 15-minute call to discuss your strategy for (specific issue your solution addresses)? Weve helped them accomplish (a benefit of your solution) while providing them the tools to (another benefit). Sometimes salespeople can try a comparison approach to prospecting. Can we connect tomorrow afternoon after youve read the piece? I know the life of a (prospect title) can be hectic, but would you be available for a quick call later this week to see if this could be valuable for you? If so, youll be interested to learn how [YOUR COMPANY NAME] [USE CASE 1] and [USE CASE 2], all without ever [KNOWN BLOCKER]. Bound to stand out in the inbox. It also gives you an excuse to check in a few days later to see if the resource you shared was useful. If it is, Ill call it quits. 18 Attention-grabbing sales prospecting emails, 18 sales prospecting email templates that get responses. about 2% of cold calls go anywhere worthwhile, 4 email templates to make a first connection with prospects, 8 email templates to little-known prospects, 10 email templates to follow a trigger event, 2 email templates to compare yourself to competitor, 4 email templates to confirm its time to stop your efforts, 21 unique ways to motivate your sales team, 43 cold calling statistics that will rock your sales world, 20 skills Customer Success managers must have, Sales prospecting email templates: 38 ready-made to help you open doors, 32 funny, uplifting quotes about sales (when we need them most! This one starts two weeks after the last contact. Id like to learn how you currently handle (specific issue) and show you what weve been doing to help companies like yours. I just spoke to (prospect colleague or referring customer) and (he/she) told me that you use (competitor company name). Sure, says sender Daniel Kleinowski, it costs $25 for every prospect who redeems the card, but its won him several on-site visits and demos.
Too many emails start with My name is., Im reaching out because, I was hoping, etc., etc. Before, you could blast off a quick product summary and ask for a meeting. Let me know if we can reconnect sometime to see how [YOUR COMPANY NAME] can help you this year. With B2B sales prospecting, you need to meet prospects on their level, which is hard when youre a fresh-faced SDR addressing high-level decision-makers. Following a prospect company announcement. yawn. She has authored many white papers for upper-level execs and business news posts on topics such as employee morale, customer service, loyalty and sales. Because I work so much within (prospect industry), I constantly follow industry news. Also, in case, you need some inspiration, here's a video from [YOUR CUSTOMER]. You write a sales prospecting email by making it personalized and relevant to your prospects pain, challenges, goals, role, and responsibilities. The difference between (competitor company product) and ours is substantial, and Id love to show the benefits of ours. Against learning how we could help, [PROSPECTS COMPANY]? If youd like to just move forward, you can follow this link to our plan: (embed paid plan url here). Make it easier for them to respond and book meetings by using Mixmax to share your availability and in-email polls and surveys. Now, the mission for sales professionals (whether they choose to accept it or not) is to connect with prospects as individuals and survive inbox triage.. Would you mind pointing me toward the right person, and the best way I can get in touch with him or her? Let me know how to proceed. I want to introduce myself because (prospect company name) is similar to many of the organizations we work with every day some of which you might know such as (happy customer company names 1 and 2). However, if you get a response to your first super-short cold email, the next emails in the sequence can be a little longer depending on the content you need to share to educate your prospect. I just saw that you decided not to move forward with us. Id love to get your opinion on how the service is with (competitor company) and see if it makes sense for us to work together. Beyond that, you need to make it relevant to their role, responsibilities, pain, and goals.
All of us at (your company name) are excited about working with you. Salespeople can find out enough about prospects online and through social media to make a relevant connection.
Hope you (are well, had a good weekend, had a successful work week). I suspect you're looking into [SOLUTION] to help like they were. I saw that you recently posted a question on LinkedIn about how to handle (key business issue) for your company. I work for (your company name). Just wanted to see if we could meet to talk about how youre handling [PROSPECT FUNCTION]. With the best will and email templates in the world, your messages just arent getting a response. This works because it references a common industry pain and offers a solution, in under 50 words. Im making a final follow up on my email and voicemail. The dilemma [PROSPECT ROLE] faces, though, is much more challenging than the age old question of [RELEVANT INDUSTRY HUMOR] One can sum it up with the knee buckling [CREDIBLE SOURCE] [RELEVANT, WORRYING STAT]. What did you think? As well as customizable email templates that autofill with prospect data from your CRM, each stage of our sales prospecting sequences can be tailored to each prospect based on personalization triggers, like those suggested by Jason Bay below. Compare with: Your., Loved your, Do you. ), and I think it would be helpful to you. Ideally, stick to around three sentences, and always check the mobile preview. These templates for making an initial connection after digging up information on your prospects will help. You can read it here (insert url). Plus, it includes a GIF to give them a break from all that text. Combine deep industry insights with references customized for the individual by researching what Jason Bay calls personalization triggers.. Almost 21% of prospecting emails get opened, according to MailChimp research. To stand out in the inbox, you need to make every email sound like it was lovingly crafted for a single prospect. These outreach templates can help. Getting a response to sales prospecting emails was never easy, but since early 2020 the volume of emails people receive has skyrocketed. Are you free for a phone call on Tuesday? Id love to talk more about (prospect company name), and the best ways we can collaborate. With this in mind, we reached out to LinkedIn sales influencers and our own SDRs to find out what makes a great sales prospecting email, and which sales prospecting email templates get results. Im assuming youre the best person for this and if Im wrong, who would you recommend I speak with? Why it works: Self-deprecating and humorous while leaving the door open to a response. I wasnt able to connect with you. Established in 1967 we are the largest supplier of qualified and experienced truck drivers in the UK. The CTA is also low pressure. You should end a sales prospecting email with an interest-based, low-pressure call-to-action (CTA), and your name and job title. Im sending this message to introduce myself as your resource at (your company name). Ill keep this short and concise so the 28 seconds to read it is worth your time. Why it works: Short, humorous, breaks up the text with a GIF and includes a one-click poll. Whats a good time today or tomorrow for a brief chat. solutions specific to your role delivered straight to your inbox. Features like smart send and auto-delay also help get your emails in front of prospects at the right time, without them ever looking automated. Id be happy to share some best practices related to (a feature of your product) with you and your team. You can read more about it here (embed your case study url). If there's anything that catches your eye, please let me know and Ill be happy to chat. Why it works: Includes social proof and a case study, but doesnt overwhelm the prospect with too much information. Let me know if I should stop. Were always trying to improve, and Id really appreciate your feedback. I wanted to reconnect to see whether you found a solution for [CHALLENGE]. I thought you might like this piece on a similar topic: (link to story with a tie to your solution). Why it works: Well, its longer than three lines, and not personalized, but Sarah demonstrates an understanding of her prospects pain, so its relevant, references a universal problem, is grounded in fact, and supported by evidence. To use these templates, just select the text, copy and paste it.
No rush on my end.
Do you have 15 minutes in the next week when we could talk about (specific issue). I have some ideas you can put in place fairly easily that would have a positive impact on (the challenge). Speaking with [PROSPECTS ROLE] leaders, they're frustrated that [PROBLEM]. Why it works: References their LinkedIn activity and a competitor, and shows you understand their role, responsibilities, and challenges. So when you have a few minutes this week, could you tell me three things that couldve changed your mind? I understand you are (prospect title) at (prospect company name) and you use (competitor company name). Following up on my last email. If the answer to all those is yes, you can confidently hit send. Why it works: Super short, to the point, relevant, and includes social proof and specific, realistic figures and outcomes. I found an article on (related topic) that may be useful as your (company or department) moves forward. Was (your product name) a good fit? Thanks to Daniel Kleinowski for this one. This means you need to change up your email outreach tactics to get a response. Check out this testimonial from [SPEAKERS NAME]: Would love to see if we could add similar value for your team. You can set up a time in my calendar here (embedded meeting calendar url). If this sounds aligned with your current priorities, can we talk briefly? Thanks for your time last week, I understand your team is experiencing [CHALLENGE]. Would you guide me to the person responsible for (specific issue) and let me know the best way to get in touch with him or her? Would you be up for a call to talk about how you handle these things and how we might be able to help you maximize those efforts?