An exception, others suggest, might be the segment of independents who stock their shelves based solely on price. 
Shipping/handling fees may be applied to oversized items. Preserves pool and equipment. 4 lb. She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues.
Reduces suns impact on chlorine. Concrete or Vermiculite for Vinyl-Liner Ritz-Carlton Golf Resort, Naples Receives 2022 AI Dream Designs Honor, Check Out This Year's Dream Design Waterparks, These Family Aquatics Centers Take Dream Designs Recognition, See These Other Categories That Took Dream Designs Honors, The Cove at The Piazza Pool Awarded 2022 AI Dream Designs. Minimum interest charge: 50. 0% INTEREST + NO PAYMENTS* FOR 12 MONTHSON ANY SPORTING GOODS PURCHASES OF $699 OR MORE WITH MILITARY STAR. Its difficult to foresee the brands impact on the industry, especially given the scant information available. As of July 28, 2022, a variable 12.49%APR applies to non-promotional purchases, and a variable 20.49%APR applies to accounts subject to penalty APR. The Clorox Co. reports it generated revenues of $5.6 billion in fiscal year 2013. FREE SHIPPING on all orders purchased with your Military Star Card or orders totaling $49 or more. KIK has pool and spa care capabilities; Clorox has an iconic national brand, said Doreen Gormley, KIKs senior vice president of business development.
If the Clorox brand is meant for independent brick and mortars, retailers dont see a lot of their brand-loyal peers switching. Offer ends at 2359 CT on final day of promotion. KIKs category experience enables fast speed to market and allows Clorox to continue focusing its internal resources on other priorities.. KIK entered the pool and spa market in 2011 when it purchased Chem Lab Products and its Kem-Tek line, sold mostly in mass merchant settings. Estimate the monthly payment amount of a purchase using our easy Payment Calculator. Offer excludes Apple products. See details and enter for your chance to win! Manuel Perez de la Mesa, CEO of Covington, La.-based PoolCorp, does see Clorox having at least an indirect impact on independents. Simply enter the purchase amount, select the desired period, then calculate.
Customers are going to do what they want..
Interest will be charged on promotional purchases from the purchase date at a reduced 9.99% APR and fixed monthly payments are required until promotion is paid in full and will be calculated as follows: on 36-month promotions, 0.0323; on 48-month promotions, 0.0254; and on 60-month promotions, 0.0212, of initial promotional purchase. See Exchange Credit Program agreement for more details. Suggested Monthly Payment: If that mass merchant has Clorox, they would be more inclined to buy it, Perez said. Given Cloroxs brand recognition, observers expect the line to sell through mass merchants. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the Pulitzer Prize of Trade Journalism., Pool & Spa News: Trends, news, products, design and business strategies for pool and spa professionals, Reaping the Benefits of Swimming Pool Covers, International Pool | Spa | Patio Expo Open for Registration, How to Change Your Company Name Without Losing Brand Equity, How One Pool Retailer Solved the Free Water Testing Problem. Non-Military Star Card purchases valued less than $49 will incur a $4.95 shipping fee. For one retailer, the main worry is consumer confusion. Some consumers dont purchase at the larger chains because they dont recognize the brands and feel more comfortable consulting with a specialty retailer. Standard account terms apply to non-promotional purchases. The companies are not discussing the kind of retailers they will court or what products the line will include. Copyright 2022 Zonda Media, a Delaware corporation. Part of its strategy, Clorox said, is simplifying assortment and purchase decisions.. MILITARY STAR promotions subject to credit approval. The fixed monthly payment will be rounded to the next cent. Financing Details: . Standard account terms apply to non-promotional purchases and, after promotion ends, to promotional purchases. We test probably 5,000 to 6,000 water [samples] a year, and out of that we probably sell chemicals to 3,000 people. Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. Clorox Pool & Spa Chlorine Stabilizer helps chlorine last longer. The new brand wont cause buying behaviors to change for those accustomed to purchasing through independent retailers, some believe. However, pool and spa professionals expect any disruption to be concentrated among other producers selling via mass merchants and similar channels. Smaller brick-and-mortar operators are more worried about whether and when the manufacturers they partner with will make overtures to the big boxes. The Clorox Co., maker of the iconic brand of household bleach, will be introducing a line of pool and spa care products. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. By choosing a Pay Your Way financing plan you are opting out of any promotional 0% finance offers your purchase may qualify to receive. It manufactures in more than two dozen countries and markets its goods in more than 100. Please allow additional delivery time for items shipped to APO/FPO addresses. It doesnt concern me any more than what goes on today, said Calvin Boothby, owner of Redlands Pool & Spa Center Inc. in Redlands, Calif. Loyalty is not like it used to be. Should You Consider Switching to Cost-Plus Pricing?
Failure to make minimum payments for three billing cycles will cancel promotional rate. A Dozen Ways to Strengthen Your Remodeling Brand, Decoding the Framing Square for Rafter Layout, New Tool: Metabo HPT MultiVolt Cordless Compressor, A Deck Builder's Guide to 'Google My Business', JLC Rolls Out Deck and Railing Skills Workbook, Webinar: What You Need to Know About Decking. Excludes prior purchases, concessionaires, Exchange Online MarketPlace and NEX, MCX and CGX. Limited to stock available. Since there are no comprehensive, fully assorted pool and spa care programs with a national consumer brand in the marketplace, Clorox saw a niche market to enter as a trusted premium brand, said Rhonda Ramlo, The Clorox Co.s vice president-general manager of partnerships, strategy and growth. 2022 The EXCHANGE, You can also search by City/State or Base Name. My first concern is that customers might go back to assuming they can put Clorox [bleach] in their pools, which we try to educate them [against], said Susie Hoskins, co-owner of Olympia Pools in Fort Wayne, Ind. [But] if its sitting next to Murphys chlorine, theyre going to buy Clorox.. MILITARY STAR promotions subject to credit approval. The Clorox line will be represented by KIKs subsidiary, Easy 1 2 3 Pool Care. I dont think it changes the dynamic, said Jeff Fausett, president/CEO of Las Vegas-based buying group Aquatech Corp. The consumer who buys from mass merchants couldnt care less what the brand is. The Oakland, Calif.-based producer of diverse consumer goods ranging from its well-known bleach and cleaning products to cat litter, charcoal, dressings and sauces, clearly plans to leverage its brand equity. They have indicated the target consumers are do-it-yourselfers, and that accessories will be offered. As of March 16, 2020, a variable 10.24% APR applies to retail plan purchases, and a variable 18.24% APR applies to accounts subject to penalty APR. We believe it will be attractive to retailers and compelling to consumers.. The company has partnered with KIK Custom Products, a Toronto-based maker of household cleaners, pool and spa treatment products and pharmaceuticals. Existing cardholders should see their credit card agreement for applicable terms. Valid 1 January 31 December2022. Get exclusive email-only offers and advance notice about sales & events. Must be a single transaction of $699 or more on firearms, bikes, and/or equipment for golf, team sports, marine and water sports, fitness, hunting, camping and fishing equipment. We spend a lot of money promoting [our current] brand; we have co-op advertising from those nationally known companies , said Penny Johnson, vice president of Johnson Pools & Spas in Huntsville, Ala. For the dealer base, it would be very difficult. No official Department of Defense endorsement implied by use of external links or commercial advertising.