Or more? Items are grouped by date and times. Whatever your motivation for holding a webinar, create a list of potential topics and see which ones best apply to the interests and needs of your audience. This architecture allows our customers to reach very large audiences without capacity concerns, and enjoy clear, cost-effective pricing. A simple blog post outlining the event with a link to register. If you are planning on three weeks of promotional activity, you want to make sure you tackle these steps 4 to 5 weeks prior to your event date. 0000027599 00000 n
For example, if you think you want to show a video, place a box and note in a slide with information on the video. Social media promotional copy that people in your organization can copy and paste in their profiles (you might consider unique urls to track performance). Your email address will not be published. Now that the foundation has been laid for your webinar, it is time to start building the frame around it - the basic structure. Does your business have specific security protocols that eliminate some providers from consideration? Create a report with a narrative of the final metrics (e.g., email and registration metrics, daily registration tracking summary, polls and surveys, lead sources profiles, attendee details, and email campaign results). A video preview embedded in the blog post with a person or people talking about why this is important. Consider removing a few to see if that improves your conversion. Look for easy changes and see if that helps to improve registration numbers. You also need to answer the question, "How many speakers will you have?" As simple as it sounds, we often miss the point of webinars. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. I am confident that if you follow this template, along with your own best practices, you will achieve your commercial demand-generation outcomes while adding value to your audiences. Identify list-sourcing options beyond your house list. 0000003521 00000 n
With the right webinar planning, you are left with ample time to organize a seamless experience for everyone involved. Speaker/Host/Co-Hosts: Decide on where the physical location, make sure it: Has a minimal background and good lighting (if you will be on camera), Send out a reminder email including all the information, 30 minutes before: Have both the host and your speakers call in, 10 minutes before: repost on social media, Make sure to record webinar for later downloading. Schedule 90 minutes for the second dress rehearsal. But it is important to finish on-time as a sign of respect to your audience. While the event is still fresh in everyone's mind, it is a good idea to huddle for 10 to 15 minutes immediately after the event has concluded. Too many people wait until the last minute to finalize the slide deck and that creates way too much stress for everyone involved. By using Content Marketing Institute. Why? Another topic to consider is security. Schedule 90 minutes for the first dress rehearsal. See our User Agreement and Privacy Policy. While marketing promotion is going on in the background, you, your speakers, moderator and any other support staff involved in managing the event need to tackle some vital tasks to make sure everything runs smoothly. Many small and large businesses seek online webinar platforms to help them reach more people in the most resourceful manner. Looks like youve clipped this slide to already. Are you trying to address a question asked by a prospect or customer? Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX, Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption, The Players Ball: A Genius, a Con Man, and the Secret History of the Internet's Rise, Driven: The Race to Create the Autonomous Car, Lean Out: The Truth About Women, Power, and the Workplace, A World Without Work: Technology, Automation, and How We Should Respond. (The click-through ratio [CTR] measures how many people register vs. thosewhodont complete the process.). Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Create a dashboard to view daily registration tracking progress (e.g., email campaign metrics by touchpoint, audience demographics, and daily registration by touchpoint, including CTR metrics). e-Kit Identify audience pain points this webinar addresses. Analytical cookies are used to understand how visitors interact with the website. Detail industries, job titles/functions, revenue thresholds, and geographic regions of your audience. Gather and analyze additional registration data from the landing page (e.g., what you can learn about the organization, industry, and job function; what would they like to get out of attending the webinar; how did they hear about this webinar?). Images for landing page banner, email banner, advertising (if you are conducting paid media) and social media banners and promos (LinkedIn, Facebook and Instagram). You can add your own items and notes, as well as some of the finer details for the webinar. Each acts objectives and task checklist offer you a strong basis for a successful methodology. This can give you some cushion to make sure your speakers are all confirmed. Because this a great chance for people to interact with subject matter experts and get their insights directly.
Though the frequency of reminders can depend on the nature of your event and your audience, event reminders typically go out: Remember: event reminders are different from promotional emails, because they are going to the people who have registered whereas your promotional emails should ONLY be sent to people who have not registered. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Two-thirds (67%) of B2B marketers say they do webinars via @CMIContent. The presentation should be very close to done in the final days before the webinar. When creating an outline of your webinar topic, start by placing the topic title and what you hope to achieve at the very top. Are you on target for hitting your registration goal (if you set one) or are you in danger of falling short? Think about the topic and the solution and who is the best fit for your event. In many companies and organizations, you need to schedule email sends, paid media and social media promotion. Execute immediate post-webinar action steps. Sometimes the topic may be of interest but a specific person may be more compelling for your audience. Webinar Process for High Volume Lead Generation, Reduce tradeshow stress - Top 5 tips for Publishers, Visual Storytelling Guide: A Guide to the Video Production Process, Twin Cities Startup Week Event Host Logistics Webinar 9-18-19, APMP Foundation: Proposal Schedule Development, Online Marketing: Lead Generation Activities, Be A Successfully Blogger With Make Money Blogging.pdf, Creating Excellent Video Content with Hangouts On Air - PubCon 2015. Youll need headsets, a charging cable for your laptop, and a network cable if youre not using wireless. Identify list-sourcing options (e.g., media sponsors, trade associations, purchased lists). He is also the lead instructor for WebAttracts Master Webinar Producer Training Course. Suite 202 ergonomics remind Monitor the key email webinar invitation metrics (sent, hard bounces, soft bounces, delivered, open rate, click rate, unsubscribes/opt-outs, and spam complaints). Informa UK Limited is part of Informa PLC. 0000005725 00000 n Evaluate how effective the webinar was in meeting your commercial goals. The model is: Your webinar description does not need to be long - but you should provide a detailed roadmap of what people should expect. Build a project plan and successfully kick this off. We recommend recording it. The clearer you define the roles, the smoother your experience gets. If you have delays in scheduling and sharing assets, don't be surprised if internal teams reduce the number of promotions they send OR send your webinar promotions at ineffective times. Even at 5 you start to run into challenges with providing each person enough time to contribute in a meaningful way. Some teams prefer to follow-up on a case by case basis. 0000005114 00000 n You also should be respectful of major religious holidays and national events. Create six bookend slides splash screen, speaker intro, whos in the audience, housekeeping, call to action, ask the experts. Having an idea of the number of participants is always good for planning. Make sure speakers have appropriate audio devices, supply them with a USB headset, if needed. The other meeting is with internal stakeholders to evaluate event performance. Using interactive slides and/or videos and giving a brief overview of your topic are ways to make the webinar more interesting.
A wired internet connection is always better than WiFi. The cookie is used to store the user consent for the cookies in the category "Other. A standard practice session spans around 30 to 60 minutes. It helps to provide some additional context to what your event will be about as well as share some resources to help entice people to registering. 0000001318 00000 n Analyze the six key webinar metrics: click-through ratio, attendee ratio, online polls, audience retention, exit surveys, and on-demand viewings. People normally register for webinars closer to the event date. Identify your audience as best as you can. Make sure polls, surveys, and seed questions are loaded into the webinar platform. A webinar is about more than just technology. Begin development of questions for online polls (ice breaker, closing, and next steps). However, every webinar requires one key ingredient to be successful: planning. nti implementation A webinar done well can help you move your buyers sales needle from just researching to ready to buy now. In the latest CMI research, two-thirds (67%) of B2B marketers say they do webinars. Share insights gathered from daily registration. Therefore, it is a good idea to set dates and get the digital assets into the hands of the people who need them as soon as possible. Send thank-you emails 24 to 48 hours after the webinar. Most likely, email will be the biggest driver of registrations - however it is important to qualify if your paid efforts are effective or not. Content Marketing World is part of the Informa Connect Division of Informa PLC. Use the registration report to review each layer of engagement to determine strengths and weaknesses. You can certainly look at our directory of Webinar Providers, ask us our thoughts based on your needs, or use a platform you heard works well. It also will create a highly professional opening and closing of the webinar.
Determine hosting platform compatibility/integration with marketing automation tools. No matter how well you think youve prepared, schedule a run-through to identify any glitches or unresolved questions. This way you can ensure your leads will get loaded in a timely manner. 0000004278 00000 n
We do recommend a moderator - someone who can introduce the event and speaker and help either manage the total event or provide a different voice for Q&A sessions and other activities. Second, decide if you will provide resource materials before, during and/or after the event. having people show up and find your message impactful/useful.). Especially if they are free to use. Just make sure your topic and audience align to one another. The closer you get to an event, the higher your registrations should get. Create a blog post or landing page about the webinar. Other pieces of the webinar can be scripted - but more loosely. I don't have enough time write it by myself. End on time, and thank the speakers and the audience. Make sure you follow-up with the questions in a timely manner. But you need to make a selection early on in the webinar planning process otherwise you won't be able to promote your event. In fact, for over 15 years webinars have been consistently one of the best top of the funnel lead generation tools for businesses and organizations. With one week to go before the event, this marks a crucial time for planning and execution. Topic selection is typically the first step in creating a webinar. When you launch paid and social media campaigns, be sure to include tracking URLs so you know where registrations are coming from. How do the features in the platform add value to your webinar? Make any final changes to the set up or slide deck. It is one of the most popular questions asked during an event and something every participant has come to expect. 
For example, if you think you want to show a video, place a box and note in a slide with information on the video. Social media promotional copy that people in your organization can copy and paste in their profiles (you might consider unique urls to track performance). Your email address will not be published. Now that the foundation has been laid for your webinar, it is time to start building the frame around it - the basic structure. Does your business have specific security protocols that eliminate some providers from consideration? Create a report with a narrative of the final metrics (e.g., email and registration metrics, daily registration tracking summary, polls and surveys, lead sources profiles, attendee details, and email campaign results). A video preview embedded in the blog post with a person or people talking about why this is important. Consider removing a few to see if that improves your conversion. Look for easy changes and see if that helps to improve registration numbers. You also need to answer the question, "How many speakers will you have?" As simple as it sounds, we often miss the point of webinars. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. I am confident that if you follow this template, along with your own best practices, you will achieve your commercial demand-generation outcomes while adding value to your audiences. Identify list-sourcing options beyond your house list. 0000003521 00000 n
With the right webinar planning, you are left with ample time to organize a seamless experience for everyone involved. Speaker/Host/Co-Hosts: Decide on where the physical location, make sure it: Has a minimal background and good lighting (if you will be on camera), Send out a reminder email including all the information, 30 minutes before: Have both the host and your speakers call in, 10 minutes before: repost on social media, Make sure to record webinar for later downloading. Schedule 90 minutes for the second dress rehearsal. But it is important to finish on-time as a sign of respect to your audience. While the event is still fresh in everyone's mind, it is a good idea to huddle for 10 to 15 minutes immediately after the event has concluded. Too many people wait until the last minute to finalize the slide deck and that creates way too much stress for everyone involved. By using Content Marketing Institute. Why? Another topic to consider is security. Schedule 90 minutes for the first dress rehearsal. See our User Agreement and Privacy Policy. While marketing promotion is going on in the background, you, your speakers, moderator and any other support staff involved in managing the event need to tackle some vital tasks to make sure everything runs smoothly. Many small and large businesses seek online webinar platforms to help them reach more people in the most resourceful manner. Looks like youve clipped this slide to already. Are you trying to address a question asked by a prospect or customer? Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX, Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption, The Players Ball: A Genius, a Con Man, and the Secret History of the Internet's Rise, Driven: The Race to Create the Autonomous Car, Lean Out: The Truth About Women, Power, and the Workplace, A World Without Work: Technology, Automation, and How We Should Respond. (The click-through ratio [CTR] measures how many people register vs. thosewhodont complete the process.). Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Create a dashboard to view daily registration tracking progress (e.g., email campaign metrics by touchpoint, audience demographics, and daily registration by touchpoint, including CTR metrics). e-Kit Identify audience pain points this webinar addresses. Analytical cookies are used to understand how visitors interact with the website. Detail industries, job titles/functions, revenue thresholds, and geographic regions of your audience. Gather and analyze additional registration data from the landing page (e.g., what you can learn about the organization, industry, and job function; what would they like to get out of attending the webinar; how did they hear about this webinar?). Images for landing page banner, email banner, advertising (if you are conducting paid media) and social media banners and promos (LinkedIn, Facebook and Instagram). You can add your own items and notes, as well as some of the finer details for the webinar. Each acts objectives and task checklist offer you a strong basis for a successful methodology. This can give you some cushion to make sure your speakers are all confirmed. Because this a great chance for people to interact with subject matter experts and get their insights directly. Though the frequency of reminders can depend on the nature of your event and your audience, event reminders typically go out: Remember: event reminders are different from promotional emails, because they are going to the people who have registered whereas your promotional emails should ONLY be sent to people who have not registered. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Two-thirds (67%) of B2B marketers say they do webinars via @CMIContent. The presentation should be very close to done in the final days before the webinar. When creating an outline of your webinar topic, start by placing the topic title and what you hope to achieve at the very top. Are you on target for hitting your registration goal (if you set one) or are you in danger of falling short? Think about the topic and the solution and who is the best fit for your event. In many companies and organizations, you need to schedule email sends, paid media and social media promotion. Execute immediate post-webinar action steps. Sometimes the topic may be of interest but a specific person may be more compelling for your audience. Webinar Process for High Volume Lead Generation, Reduce tradeshow stress - Top 5 tips for Publishers, Visual Storytelling Guide: A Guide to the Video Production Process, Twin Cities Startup Week Event Host Logistics Webinar 9-18-19, APMP Foundation: Proposal Schedule Development, Online Marketing: Lead Generation Activities, Be A Successfully Blogger With Make Money Blogging.pdf, Creating Excellent Video Content with Hangouts On Air - PubCon 2015. Youll need headsets, a charging cable for your laptop, and a network cable if youre not using wireless. Identify list-sourcing options (e.g., media sponsors, trade associations, purchased lists). He is also the lead instructor for WebAttracts Master Webinar Producer Training Course. Suite 202 ergonomics remind Monitor the key email webinar invitation metrics (sent, hard bounces, soft bounces, delivered, open rate, click rate, unsubscribes/opt-outs, and spam complaints). Informa UK Limited is part of Informa PLC. 0000005725 00000 n Evaluate how effective the webinar was in meeting your commercial goals. The model is: Your webinar description does not need to be long - but you should provide a detailed roadmap of what people should expect. Build a project plan and successfully kick this off. We recommend recording it. The clearer you define the roles, the smoother your experience gets. If you have delays in scheduling and sharing assets, don't be surprised if internal teams reduce the number of promotions they send OR send your webinar promotions at ineffective times. Even at 5 you start to run into challenges with providing each person enough time to contribute in a meaningful way. Some teams prefer to follow-up on a case by case basis. 0000005114 00000 n You also should be respectful of major religious holidays and national events. Create six bookend slides splash screen, speaker intro, whos in the audience, housekeeping, call to action, ask the experts. Having an idea of the number of participants is always good for planning. Make sure speakers have appropriate audio devices, supply them with a USB headset, if needed. The other meeting is with internal stakeholders to evaluate event performance. Using interactive slides and/or videos and giving a brief overview of your topic are ways to make the webinar more interesting.
A wired internet connection is always better than WiFi. The cookie is used to store the user consent for the cookies in the category "Other. A standard practice session spans around 30 to 60 minutes. It helps to provide some additional context to what your event will be about as well as share some resources to help entice people to registering. 0000001318 00000 n Analyze the six key webinar metrics: click-through ratio, attendee ratio, online polls, audience retention, exit surveys, and on-demand viewings. People normally register for webinars closer to the event date. Identify your audience as best as you can. Make sure polls, surveys, and seed questions are loaded into the webinar platform. A webinar is about more than just technology. Begin development of questions for online polls (ice breaker, closing, and next steps). However, every webinar requires one key ingredient to be successful: planning. nti implementation A webinar done well can help you move your buyers sales needle from just researching to ready to buy now. In the latest CMI research, two-thirds (67%) of B2B marketers say they do webinars. Share insights gathered from daily registration. Therefore, it is a good idea to set dates and get the digital assets into the hands of the people who need them as soon as possible. Send thank-you emails 24 to 48 hours after the webinar. Most likely, email will be the biggest driver of registrations - however it is important to qualify if your paid efforts are effective or not. Content Marketing World is part of the Informa Connect Division of Informa PLC. Use the registration report to review each layer of engagement to determine strengths and weaknesses. You can certainly look at our directory of Webinar Providers, ask us our thoughts based on your needs, or use a platform you heard works well. It also will create a highly professional opening and closing of the webinar.
Determine hosting platform compatibility/integration with marketing automation tools. No matter how well you think youve prepared, schedule a run-through to identify any glitches or unresolved questions. This way you can ensure your leads will get loaded in a timely manner. 0000004278 00000 n
We do recommend a moderator - someone who can introduce the event and speaker and help either manage the total event or provide a different voice for Q&A sessions and other activities. Second, decide if you will provide resource materials before, during and/or after the event. having people show up and find your message impactful/useful.). Especially if they are free to use. Just make sure your topic and audience align to one another. The closer you get to an event, the higher your registrations should get. Create a blog post or landing page about the webinar. Other pieces of the webinar can be scripted - but more loosely. I don't have enough time write it by myself. End on time, and thank the speakers and the audience. Make sure you follow-up with the questions in a timely manner. But you need to make a selection early on in the webinar planning process otherwise you won't be able to promote your event. In fact, for over 15 years webinars have been consistently one of the best top of the funnel lead generation tools for businesses and organizations. With one week to go before the event, this marks a crucial time for planning and execution. Topic selection is typically the first step in creating a webinar. When you launch paid and social media campaigns, be sure to include tracking URLs so you know where registrations are coming from. How do the features in the platform add value to your webinar? Make any final changes to the set up or slide deck. It is one of the most popular questions asked during an event and something every participant has come to expect.