Learn more and register here. Each product video included a model using theproduct in a stylish home environment.
several opportunities for still photography of products and lifestyle shots in different environments for the client to use across its website and social media channels. The videos were designed to be m. inimalist yet sophisticated, incorporating tones like marble, gold, pastels, and rich gemstone colors. Herbivore Botanicals is a clean beauty brand that brings you products that are safe, non-toxic, and highly effective. In crafting the scripts, we worked closely with the client to ensure that all messaging felt authentic to their voice. The doctor didnt really know what it was, and Julias product cleared up my skin immediately, recounted Kummerow.
They are so beautiful, so we packaged them in clear glass so everyone can see the colours. Seattle beanless coffee brewer Atomo raises $40M and begins selling its sustainable brews online, Babbling bananas: This Google Ventures-backed startup uses IoT to listen to fruit as it ripens, Phaidra, which sells AI tech to industrial customers, raises $25M from DeepMind co-founder, others, GeekWire 200 update: Check out which Pacific Northwest startups are moving up the rankings, Amazon sheds record 99k employees after overstaffing warehouses, will slow office hiring, Richard Tait, 1964-2022: Cranium inventor and serial entrepreneur was the ultimate dreamer, High school students in Seattle educate community on how to identify and combat misinformation, Topgolf opening its new tech-enabled sports and entertainment venue south of Seattle this week, Seattle startup Shelf Engine lays off 43 employees due to challenging economic conditions, Pokmon Go Fest in Seattle: Giant event shows enduring fandom for augmented reality game, Panopto aims to acquire enterprise video competitor Kaltura in proposed $383M deal, New filing: Microsoft added record 40,000 employees in past year, up 22%, before job cuts, Amazon is shutting down its cloud storage service Amazon Drive, Seattle startup reveals predictive home maintenance service with once-a-week deals, Seattle nonprofit aims to expose underrepresented youth to space industry careers, Microsoft demos clean energy breakthrough for data centers that keep the internet humming, Seagen reports $498M in Q2 revenue, stays silent on reported sale to Merck, Amazons 1st-party online sales drop to 42% of business as 3rd-party units hit new high, Amazon stock rises 10% as tech giant beats revenue expectations amid inflationary pressures, Full text: Microsofts multi-cloud vision would keep Amazon from running away with federal deals, Amazon vet flips NFT model on its head, creates a climate friendly marketplace for digital art sales, Tech Moves: Icertis hires CFO; Samsung exec joins CommerceIQ; and more, Seattle biotech startup Ozette lands $26M from Microsoft, Madrona, others to analyze immune cells, Profits decline in Microsofts Windows division for first time since height of pandemic, T-Mobile adds 1.7M customers, shares climb despite missing earnings expectations, Chips and Science Act, an historic investment in U.S. innovation and tech, goes to Biden for approval, Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline, US lawmakers raise questions about misleading Amazons Choice recommendations, Game Review: Nintendos Fire Emblem: Three Houses is well made, but way too easy for experienced players. Herbivores range of products and retail footprint have come a long way from the days of Wills making soap in the kitchen of her apartment and selling it on Etsy. From humble beginnings in a home kitchen to the shelves at Seattles own retail juggernaut. Kummerow and Wills say the success of their company begets success of the natural products as a whole, those made sans parabens, sulfates, and phthalates. Find More Contacts for Herbivore Botanicals, Edit Lists Featuring This Company Section, Herbivore Botanicals Appoints Sandy Saputo Chief Executive Officer, Private United States Companies (Top 10K). Herbivore now employ around seventy people, with fifty of them working in production and shipping. Scales, be gone! Julia was like 'no, no, no', theres so many more natural products out there. Wills is much more interested on actually improving skin instead of just covering up imperfections, so fans should expect it to be just as powerful but also just as natural as the rest of the brand's products. ", It wasn't until Julia quit her calculating job in 2011 on a "spur of the moment decision" that she actually began making her own natural beauty products, thanks to some encouragement from Alex. We have grown the company off of profits alone., Californians and other Americans are flooding Mexico City. fresh ingredients, and on-screen callouts to highlight key features. Total amount raised across all funding rounds, Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of investment firms and individual investors, Total number of organizations similar to the given organization, Descriptive keyword for an Organization (e.g. Herbivore Botanicals is an all-natural skincare company founded by husband-and-wife duo,Julia and Alex, who started by creating products out of their kitchen in Seattle. Once they had more soap on their hands than they could possibly use, they began selling it at their local farmer's market and on Etsy. We engaged one of our seasoned beauty copywriters who had knowledge of the kinds of claims that can and cannot be made per FDA guidelines. Products are available in more than 500 retail locations globally, with its big break coming in 2015 when the multinational beauty chain Sephora came calling. Herbivore requested that we shoot the videos at their headquarters and production facility in Seattle, Washington, to make them as authentic and grassroots as possible. The settings weresimple, clean and sophisticated, with a lot ofgreenery and natural surfaces. Five years after launching on Etsy, the Seattle-based natural skin-care and body-care purveyor responsible for the products filling the bathrooms of your chicest, hippest friends has rolled out to Sephora doors and landed on nordstrom.com. Ad Choices. Seed, Series A, Private Equity), Alternate or previous names for the organization, Whether an Organization is for profit or non-profit, General contact email for the organization. Use of this site constitutes acceptance of our If you haven't heard of Herbivore Botanicals yet, the chances are you will have seen their products all over your Instagram feed. GeekWire's annual Summer Rooftop BBQ and Sounders Day returns Aug. 2! Thanks to our presenting sponsor First Mode. "Sephora called us one morning while we were making breakfast to let us know they were going to launch Herbivore," recalls Wills. Everything is still hand made in Seattle by a small team of highly trained people, says Willie Freitas, Herbivore Botanicals brand representative.
What's the Best Sunscreen to Get for Seattle Weather? Its our dream to make natural beauty accessible to everyone, says Wills.
"When we first asked him to make our soap we thought he would hire a bunch of people. Its available in approximately 500 retail doors, including at Urban Outfitters, Credo, Joyus, Goop, ABC Home and Birchbox, but has declined many more.
2022 Ezra Productions | Located in Los Angeles, CA & New York, NY | LA: (424) 259-2004 | NY: (917) 732-2798. This field is for validation purposes and should be left unchanged. And never underestimate your support network, as Alex explains. Skincare was the initial category to embrace clean beauty, and Herbivore was one of the original brands helping to pioneer that movement, Kummerow, who serves as co-CEO along with Wills, said in a news release. Seattle also gave rise earlier this year to Gemma Labs, a Pioneer Square Labs spinout that sells custom-formulated shampoos. In 2012 Julia and Alex were contacted via Etsy by Anthropology and Urban Outfitters who wanted to stock Herbivore in their stores. In fact Julia wants to capitalise on the new found interest in natural beauty. They formulate. It also creates their products with personal rejuvenation and a little indulgence in mind. That was the case with their Hinoki Cypress Bath Soak. Alex Kummerow bought Julia Wills a soap-making kit back in 2011 as a gift, and the couples interest in creating natural skincare products was launched. He elaborated Sephoras step-by-step process tested Herbivore online before placing it on discovery walls and possibly building upon its presence in stores later on. "I don't want to give away too much, but it's sort of a skin care-meets-makeup hybrid," says Wills. At college I took a lot of classes on aromatherapy and Chinese medicine and that's where my interest in natural beauty really developed. Beauty rituals have always been an important part of women and mens life and the new wave of natural beauty brands is here to restore our faith in cosmetics and give us the chance to indulge without any guilt. ", Buy now Herbivore Pink Cloud Rosewater Moisture Cream, Spacenk.com, 42, While Julia's upbringing and education meant she had an 'encyclopedic' knowledge of all things natural beauty, Alex was only just beginning his natural journey when he met Julia. Even though it's becoming more difficult with each passing minute to agree on anything (thanks, 2017) one undebatable truth survives: Herbivore Botanicals is the shit. That was the last of our security, but I was so inspired by Julia because I realised she had such a passion and so much drive. Four products that have been strong online for the beauty specialty chain gel mask Blue Tansy, facial oil Lapis, body polish Coco Rose and face mist Rose Hibiscus and one new exclusive item, night treatment Moon Fruit, are entering the discovery wall sections at Sephora stores. But this year hes planning on producing one hundred thousand bars of soap all by himself, with no team.
It's more of a work vacation than an actual vacation, but the couple certainly doesn't mind. Seriously, multiple Allure editors have waxed poetic about the brand's Lapis Facial Oil, Moon Fruit Superfruit Night Treatment, and Coco Rose Body Polish. Celebrate summer, soccer and sensational views at GeekWires festive rooftop BBQ, taking place Tuesday, August 2nd before the Seattle Sounders face FC Dallas. The videos are engaging, beautiful, and informative introductions to the brands story and key products. Herbivore Botanicals might be in the big leagues in terms of retailers and popularity, but they still manage to keep it all in the family. But it won't be, say, your average foundation. In fact part of their success is attributed to just how damn 'Instagrammable' their packaging is and despite a few changes their branding has stayed pretty much the same since those Etsy days. In addition to producing the videos, we delivered high-resolution stills from the shoot to be used on their website and across their social media channels. treatments that combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality. We can only grow as fast as we can grow, Kummerow said. Direct-to-consumer beauty juggernaut Glossier, which recently reached unicorn status, popped into Seattle with a shop in the citys Capitol Hill neighborhood this past spring. 509 Olive Way, Suite 305, Seattle, WA 98101, Cofounders as well as husband and wife, Alex Kummerow and Julia Wills, launched, Now six years later, glass vials of their hydrating facial oils and mini pots of clarifying face masks will line the shelves of, Peep Herbivore Botanicals products alongside other analogous brands at Nordstroms. ", Buy now Herbivore Lapis Balancing Facial Oil, Spacenk.com, 22-60, One myth that Herbivore has managed to dispel is that natural beauty products always come in ugly packaging.

They are so beautiful, so we packaged them in clear glass so everyone can see the colours. Seattle beanless coffee brewer Atomo raises $40M and begins selling its sustainable brews online, Babbling bananas: This Google Ventures-backed startup uses IoT to listen to fruit as it ripens, Phaidra, which sells AI tech to industrial customers, raises $25M from DeepMind co-founder, others, GeekWire 200 update: Check out which Pacific Northwest startups are moving up the rankings, Amazon sheds record 99k employees after overstaffing warehouses, will slow office hiring, Richard Tait, 1964-2022: Cranium inventor and serial entrepreneur was the ultimate dreamer, High school students in Seattle educate community on how to identify and combat misinformation, Topgolf opening its new tech-enabled sports and entertainment venue south of Seattle this week, Seattle startup Shelf Engine lays off 43 employees due to challenging economic conditions, Pokmon Go Fest in Seattle: Giant event shows enduring fandom for augmented reality game, Panopto aims to acquire enterprise video competitor Kaltura in proposed $383M deal, New filing: Microsoft added record 40,000 employees in past year, up 22%, before job cuts, Amazon is shutting down its cloud storage service Amazon Drive, Seattle startup reveals predictive home maintenance service with once-a-week deals, Seattle nonprofit aims to expose underrepresented youth to space industry careers, Microsoft demos clean energy breakthrough for data centers that keep the internet humming, Seagen reports $498M in Q2 revenue, stays silent on reported sale to Merck, Amazons 1st-party online sales drop to 42% of business as 3rd-party units hit new high, Amazon stock rises 10% as tech giant beats revenue expectations amid inflationary pressures, Full text: Microsofts multi-cloud vision would keep Amazon from running away with federal deals, Amazon vet flips NFT model on its head, creates a climate friendly marketplace for digital art sales, Tech Moves: Icertis hires CFO; Samsung exec joins CommerceIQ; and more, Seattle biotech startup Ozette lands $26M from Microsoft, Madrona, others to analyze immune cells, Profits decline in Microsofts Windows division for first time since height of pandemic, T-Mobile adds 1.7M customers, shares climb despite missing earnings expectations, Chips and Science Act, an historic investment in U.S. innovation and tech, goes to Biden for approval, Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline, US lawmakers raise questions about misleading Amazons Choice recommendations, Game Review: Nintendos Fire Emblem: Three Houses is well made, but way too easy for experienced players. Herbivores range of products and retail footprint have come a long way from the days of Wills making soap in the kitchen of her apartment and selling it on Etsy. From humble beginnings in a home kitchen to the shelves at Seattles own retail juggernaut. Kummerow and Wills say the success of their company begets success of the natural products as a whole, those made sans parabens, sulfates, and phthalates. Find More Contacts for Herbivore Botanicals, Edit Lists Featuring This Company Section, Herbivore Botanicals Appoints Sandy Saputo Chief Executive Officer, Private United States Companies (Top 10K). Herbivore now employ around seventy people, with fifty of them working in production and shipping. Scales, be gone! Julia was like 'no, no, no', theres so many more natural products out there. Wills is much more interested on actually improving skin instead of just covering up imperfections, so fans should expect it to be just as powerful but also just as natural as the rest of the brand's products. ", It wasn't until Julia quit her calculating job in 2011 on a "spur of the moment decision" that she actually began making her own natural beauty products, thanks to some encouragement from Alex. We have grown the company off of profits alone., Californians and other Americans are flooding Mexico City. fresh ingredients, and on-screen callouts to highlight key features. Total amount raised across all funding rounds, Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of investment firms and individual investors, Total number of organizations similar to the given organization, Descriptive keyword for an Organization (e.g. Herbivore Botanicals is an all-natural skincare company founded by husband-and-wife duo,Julia and Alex, who started by creating products out of their kitchen in Seattle. Once they had more soap on their hands than they could possibly use, they began selling it at their local farmer's market and on Etsy. We engaged one of our seasoned beauty copywriters who had knowledge of the kinds of claims that can and cannot be made per FDA guidelines. Products are available in more than 500 retail locations globally, with its big break coming in 2015 when the multinational beauty chain Sephora came calling. Herbivore requested that we shoot the videos at their headquarters and production facility in Seattle, Washington, to make them as authentic and grassroots as possible. The settings weresimple, clean and sophisticated, with a lot ofgreenery and natural surfaces. Five years after launching on Etsy, the Seattle-based natural skin-care and body-care purveyor responsible for the products filling the bathrooms of your chicest, hippest friends has rolled out to Sephora doors and landed on nordstrom.com. Ad Choices. Seed, Series A, Private Equity), Alternate or previous names for the organization, Whether an Organization is for profit or non-profit, General contact email for the organization. Use of this site constitutes acceptance of our If you haven't heard of Herbivore Botanicals yet, the chances are you will have seen their products all over your Instagram feed. GeekWire's annual Summer Rooftop BBQ and Sounders Day returns Aug. 2! Thanks to our presenting sponsor First Mode. "Sephora called us one morning while we were making breakfast to let us know they were going to launch Herbivore," recalls Wills. Everything is still hand made in Seattle by a small team of highly trained people, says Willie Freitas, Herbivore Botanicals brand representative.
What's the Best Sunscreen to Get for Seattle Weather? Its our dream to make natural beauty accessible to everyone, says Wills.
"When we first asked him to make our soap we thought he would hire a bunch of people. Its available in approximately 500 retail doors, including at Urban Outfitters, Credo, Joyus, Goop, ABC Home and Birchbox, but has declined many more.
2022 Ezra Productions | Located in Los Angeles, CA & New York, NY | LA: (424) 259-2004 | NY: (917) 732-2798. This field is for validation purposes and should be left unchanged. And never underestimate your support network, as Alex explains. Skincare was the initial category to embrace clean beauty, and Herbivore was one of the original brands helping to pioneer that movement, Kummerow, who serves as co-CEO along with Wills, said in a news release. Seattle also gave rise earlier this year to Gemma Labs, a Pioneer Square Labs spinout that sells custom-formulated shampoos. In 2012 Julia and Alex were contacted via Etsy by Anthropology and Urban Outfitters who wanted to stock Herbivore in their stores. In fact Julia wants to capitalise on the new found interest in natural beauty. They formulate. It also creates their products with personal rejuvenation and a little indulgence in mind. That was the case with their Hinoki Cypress Bath Soak. Alex Kummerow bought Julia Wills a soap-making kit back in 2011 as a gift, and the couples interest in creating natural skincare products was launched. He elaborated Sephoras step-by-step process tested Herbivore online before placing it on discovery walls and possibly building upon its presence in stores later on. "I don't want to give away too much, but it's sort of a skin care-meets-makeup hybrid," says Wills. At college I took a lot of classes on aromatherapy and Chinese medicine and that's where my interest in natural beauty really developed. Beauty rituals have always been an important part of women and mens life and the new wave of natural beauty brands is here to restore our faith in cosmetics and give us the chance to indulge without any guilt. ", Buy now Herbivore Pink Cloud Rosewater Moisture Cream, Spacenk.com, 42, While Julia's upbringing and education meant she had an 'encyclopedic' knowledge of all things natural beauty, Alex was only just beginning his natural journey when he met Julia. Even though it's becoming more difficult with each passing minute to agree on anything (thanks, 2017) one undebatable truth survives: Herbivore Botanicals is the shit. That was the last of our security, but I was so inspired by Julia because I realised she had such a passion and so much drive. Four products that have been strong online for the beauty specialty chain gel mask Blue Tansy, facial oil Lapis, body polish Coco Rose and face mist Rose Hibiscus and one new exclusive item, night treatment Moon Fruit, are entering the discovery wall sections at Sephora stores. But this year hes planning on producing one hundred thousand bars of soap all by himself, with no team.

It's more of a work vacation than an actual vacation, but the couple certainly doesn't mind. Seriously, multiple Allure editors have waxed poetic about the brand's Lapis Facial Oil, Moon Fruit Superfruit Night Treatment, and Coco Rose Body Polish. Celebrate summer, soccer and sensational views at GeekWires festive rooftop BBQ, taking place Tuesday, August 2nd before the Seattle Sounders face FC Dallas. The videos are engaging, beautiful, and informative introductions to the brands story and key products. Herbivore Botanicals might be in the big leagues in terms of retailers and popularity, but they still manage to keep it all in the family. But it won't be, say, your average foundation. In fact part of their success is attributed to just how damn 'Instagrammable' their packaging is and despite a few changes their branding has stayed pretty much the same since those Etsy days. In addition to producing the videos, we delivered high-resolution stills from the shoot to be used on their website and across their social media channels. treatments that combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality. We can only grow as fast as we can grow, Kummerow said. Direct-to-consumer beauty juggernaut Glossier, which recently reached unicorn status, popped into Seattle with a shop in the citys Capitol Hill neighborhood this past spring. 509 Olive Way, Suite 305, Seattle, WA 98101, Cofounders as well as husband and wife, Alex Kummerow and Julia Wills, launched, Now six years later, glass vials of their hydrating facial oils and mini pots of clarifying face masks will line the shelves of, Peep Herbivore Botanicals products alongside other analogous brands at Nordstroms. ", Buy now Herbivore Lapis Balancing Facial Oil, Spacenk.com, 22-60, One myth that Herbivore has managed to dispel is that natural beauty products always come in ugly packaging.