Why we love it: Web Summit has a varied audience. All of the above? Use the key colours defined in your brand palette, but only choose two or three to make a stronger visual impact.
To achieve an event brand, these elements should come together in a cohesive experience across all of the events touchpoints, including the onsite look and feel, as well as event marketing elements and the events digital presence.
You dont have to take a coding course to pull together a beautifully branded event website. According to Branding Mag, branding is important and strong branding helps an organization: Beyond these important benefits of a brand, theres a less tangible reason why event branding is more than ever compelling event branding creates the event experience that we now come to expect. What comes to mind? Pay attention to colors, design, and style when picking out decor and consider whether it compliments your branding. Sign up now.
Event poster 
Fittingly, their tone in event marketing materials and across their communication during the event is professional and inspiring. Manage in-person attendee and exhibitor engagement. Ultimately, we deliver bold and calculated design solutions resulting in long-term impactful impressions for our clients. Direct mail piece
To further gain event exposure, follow the pros and create your own competition.
Youve done the legwork. Step & repeat backdrop, An Event Branding Agency | 2022 Eventfully Angela LLC |. This makes event branding so critical to the growth of your event and your business. Need a hand? We really appreciate it. Your event should tell a good story, so all these elements need to be part of the same puzzle and maintain a consistent aesthetic between your online and in-person branding efforts. Email template design These help attendees find one another, network, encourage content sharing, and produce a treasure trove of media to use in future event marketing. Lets explore some of the areas to consider deploying your event brand. All of your brand elements will come together on your event website.
Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. And never forget the power of your network to help build your reputation! You need it to help you stand out, convince your target audience to register for the experience, and build memorable, positive associations for attendees. To bring your brand to life, an easy and cost effective way is to create visual content for the key social media channels Facebook, Twitter, Instagram. You can use the way the words are positioned to draw the eye in to your poster. What is your one-line elevator pitch? Event branding is creating a cohesive identity/design for an event to be used in promotions as well as at the event itself. The more recognizable you make it, the more memorable the event.
By clicking this button you are confirming that you're a genius and that you want to receive cool emails from us. Their online and offline design elements are very much in tune; its like watching all the digital elements (fonts, colors, theme) catch life and transpose into a dazzling experience at the live event. Creating a tagline for your event can be tricky, but if you have a clear sense of your brand, youll be able to create one that follows your mission (why your event was created) and your values (what youre all about). 
An effective event app design needs to represent the brand and offer attendees a personalized experience. What is your audience going to get out of attending your event? Social media. If youre using email to promote your event to your network, these emails should align with your overall event brand. Or, just access our free design brief template! If youre looking for some color palette inspiration, try free tools like Coolors, Colormind, or Adobe Color to help guide your visual brand elements. Dreamforce has become a household name within the SaaS community and is now, in many ways, synonymous with event excellence.
With a mix of top-notch speakers and relevant content, it has created an incredible community of friendly, enthusiastic, forward-thinking professionals. 2022 Tulip Tree Studios. Date: November 4-7, 2019Location: Lisbon, Portugal. Once youve defined the value of your event, youll be ready to explore how your event brand will deliver on this value proposition and start nailing down foundational branding elements. Clutter is a turn-off in event app design. To brand your event is to inject the personality or heart of your company through primarily a visual medium. Promote beautiful landing pages that drive registrations.
Extend your in-person event to a global audience. The goal was to create a custom design and brand consistency for this formal event. Theyre coming to your event for a particular reason, right? Its important not to forget your network. Want to learn more about hosting and marketing events? Event branding includes the event logo, colors, and imagery, and also has grown to include larger messaging elements that speak to the objective of an event and what attendees should expect to gain from the event. After you know your audience, you should begin to think about how you want your organization to engage with your audience.
Fans share their passion for events by taking photos and sharing.
Youll learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike. They'll associate it with what your event stands for, so creating this visual to represent your event is key. Event emails. What giveaways will attendees actually be able to use. Since inception, Superside has been a fully remote company, with almost 600 team members working across 57 countries and 19 timezones. Tap into your event branding, using the look, feel, and sound youve defined to hook potential attendees, help them understand the value of your event, and drive registrations. Place cards Your attendees expect to be dazzled, so you need to offer them an astounding experience. Make sure your brand elements are cohesive. Through strategic text hierarchy and design, we ensured each guest received an informative and memorable program. Is your event a conference? A great way to do this is to sell a little memento in the form of some cool merchandise. Good email design maintains a consistent color scheme, emphasizes event logo and CTA buttons and includes little text. Whether you're refreshing an existing brand or starting from scratch, you need a branding package. Custom name badge template You can be sure youre not the only conference targeting your audience. Conducting talks at clubs, universities and societies is a simple but yet often forgotten way to build your brand. Read more about Hopin's January 2022 product updates that help with simplifying event creation, optimizing the attendee experience, and enhancing event production, expanding tech integrations.
So lets take a look at some of the main aspects of conference event planning and see why design is fundamental to engagement and differentiation. We used contrasting colors within each design and a clear call to action to help improve the retention of the overall message. Custom Gobo A strong event brand can support your event marketing efforts, excite your audience, and make it easier for you to achieve your goals all while impressing stakeholders along the way.
When youre lost in the midst of planning every minute detail for your event, chances are you could overlook the most important aspect of all building a powerful brand that speaks volumes about who you are. Programs are used for informing guests about the details of an event timeline and agenda. Try your local Rotary Club or Toastmasters. They are a great way to elevateyour attendees experience with custom name tags. What sets apart average events from events that wow is branding.
You want people to keep talking long after the last speaker leaves the stage, so they need to remember who you are and what youre about. Try it now, free! So by creating a brand that promotes who you are, you can gain trust, build loyalty and gain exposure from those who resonate with your message. An annual fundraiser event needs to engage and excite target audiences each year. Most local radio stations will also have you on as a guest to talk about your event, further increasing your exposure.
Great stuff, sent occasionally! Perth Fashion Festival have created an online presence across all of their channels by using visual imagery and clear typeface that is consistent across Twitter and Facebook.
Include an event hashtag so attendees can find, share, and discuss related content. If youre hosting a hybrid or virtual event, your event brand will also take center stage in your virtual venue. It all starts with a robust yet versatile event brand identity and understanding the role design plays in taking an event from easily forgettable to unmissable. Even though it is hosted by Hubspot, the conference has a brand identity of its own. pre-built themes and drag-and-drop customization, Impress sponsors, partners, and other key stakeholders, Drive registrations, ticket sales, attendance, and more. Read about Hopin product updates that help with audience engagement, data & insights, production quality, hybrid solutions and more. Once youve created all of your content, why not get your attendees to create some for you? Event programs Focus on telling a strong brand story within the confines of your booth. Superside is a revolutionary way for businesses to get good design done at scale.
Motion graphics make marketing more engaging. Click to view the Mentorship Programs full project, Graphic design for fun brands and memorable events, Click to view the Mentorship Programs full project. We engaged the local community with custom poster designs for both Studs, Struts & Stilettos, and the Gala of the Decades events. Take The Forbes Power Women Summit, which spotlights innovative women driving progress. Guidebook apps, for example, enable a high level of customization to fit your events brand. In this guide, well deep dive into event branding and explore everything from what event branding is, through how to create a cohesive brand experience. Once youve articulated why your event exists, its time to fully outline the value the experience will deliver. Colour: Getting the colour balance right is important. Conferences like TED, C2 Montreal and SXSW are excellent examples, as they offer attendees the elevated experience theyre looking for and get them involved beyond simply attending. Download our free Event Budget, Event Brief, and Run of Show Templates to make planning your in-person, hybrid, and virtual events easy. To achieve an experience that will leave attendees wowed and ready to take action, its important to create a strong event brand. Bring in the color palette, imagery, and banners, from the registration page to make the digital attendee experience come alive.
Consider branding food or beverage containers, developing clever names for what youre serving, or providing things like free branded drink tickets for happy hours.