A sweep - A sweep is a clean, solid backdrop that removes any visual distractions from the background. You probably see these a lot in restaurants: a blob of butter slowly melting atop a cob of corn. A safe bet is to capture your photos against a clean, white background. Adding an interesting product description is just as important as the image itself. Consider also the various types of photos you can take: Studio shot - These are the shots that are most often used as the cover photo of an item. Think through how your photos will work on mobile, third-party marketplaces (which each have their own image requirements), and various mediums (e.g., print versus digital). It sells adventure, relaxation, and sunshine. Try reducing your image to fit the width of your screen (or in developer speak, your image container size). When customers identify with the personality of your brand, it strengthens your relationship and can encourage a sense of loyalty in them. In a brick and mortar store, customers have the luxury of holding products, looking at them from all angles, feeling the weight and so on. Adding text can also help reduce returns and complaints. Your product category and your audience may dictate which types of photos are most important. Reserved / Disclaimer, Your email is safe with us. light box take sell tracing boxes remove edit link Build your eCommerce business and sell on multiple sales channels, including web and mobile storefronts, social media channels, online marketplaces and physical retail locations. Bonus Tip If you want to take really great product photos, then the best tip we can give you is to invest in a decent photography set up. This is especially important when photographing three dimensional objects. But there is a lot of work involved. Please refresh the page and try again. If you're selling an article of clothing, photograph an attractive friend wearing it.
To brighten up the dark areas, place a reflector (opens in new tab) or white card on the shaded side of your image. sell clothes take class The load speed of your product pages is crucial for both the user experience and eCommerce SEO. They can also help customers gauge the size, fit, and use of the product. For example, place a pair of earrings on a jewelry hook, or place a box behind books to keep them standing up. She found the props to be distracting, so now she models the clothes in most of her photos and adds accessories to the outfits. If youre buying a tripod for your smartphone, you can spend between $20 and $60 for a decent one. Ive recently spent a lot of time perusing sites like Etsy and other small market online vendors. In essence, what story is she telling with the photograph. This may take a bit more time, but it's guaranteed to catch buyers' attention. So, take the time to set up the right shooting area.
Weve talked a lot about what you should place around your products. A video gives people the sense of the full scope of an item and what it looks like in natural daylight. Join over 700,000 stores worldwiderun and scale your eCommerce business on Wix. Dont forget to add alt text to all your images. Whatever item you place inside will be evenly lit and look like it's in a tiny studio. To put it simply: knowing how to take pictures of items to sell online has almost as much of an impact on your success as the actual object. Dont overcrowd your product pages with unnecessary information that will draw away from the product. Lifestyle shot - These show products in real-life settings. **Given the fact that few online vendors are also skilled photographers with fancy lighting set ups, were keeping things super simple by using natural light. She is based off of the North Shore of Oahu and out of Gilbert, Arizona. Chen would post as many photos as possible if she could, but social media sites limit how many photos a seller can post.
With the above considerations in mind, create a shot list. However, with a feature like Arqspin, you can give your customers an immersive experience by allowing them to see your products from every angle. The answer is probably not. conserve Since people cant physically handle your product, youve got to make sure you show them everything there is to show. A low f-stop will help blur the background and make your subject pop, but it's also important to keep key elements in focus. Discover other. Often, entrepreneurs who start an online business arent photographers. Obviously this includes any kind of mess or clutter that is in no way related to the product, but also, this applies to elements youre tempted to add to the image just for the sake of creativity. Thats not a lot of time to grab the attention of your potential customers, so you have to make every second countor every millisecond. In the example below, Lionheart shows a crisp closeup of the diamonds on a ring. Chen calls taking a good photo 50% of the work. She recently bought a dresser online for $50. If you are photographing multiple items together, rearrange them as many times as you can to find the best fit. New York, What is she hoping to emulate or what kind of mood does she want to evoke? Platforms like Wix eCommerce support 360-degree photos, which can help you tap into this trend. In hard light, shadows have harder edges and greater definition. People want to know that what they see is what they get. Photo courtesy of Christine Soojung Han, If You Have More Than $1,000 in Your Checking Account, Make These 7 Moves, 10 Quick Steps Thatll Have You Managing Your Money Like A Millionaire, The 7 Biggest Money Secrets Most Rich People Wont Tell You, If Your Credit Score Is Under 700, Make These 6 Moves ASAP, 10 Ways to Make Extra Money If Your Rent Went Up This Year, What Is Business Casual Attire? You will receive a verification email shortly. Use free tools like TinyJPG, which aims to reduce your file size without sacrificing quality. You may have heard the saying: Dont sell the mattress, sell a good nights sleep.. Light boxes have built-in screens to diffuse light and reduce shadows. While creative expression of brand identity is a top priority, you also want your photos to be versatile enough that you dont need completely different image sets for every channel and marketing opportunity. To manipulate your photos, like this: You will need use of an editing software like Photoshop or Adobe Illustrator. She started out with simply soft sunlight, but that was too dependent on the weather. Start by turning off your flash. Im being forced to inch my way into the freakishly powerful world of online shopping. 
But as new visual tools emerge, your photo strategy should adapt and complement new offerings. This includes finding the right camera, a tripod, and some artificial lighting if you want to be really professional. Images of suspended products look impressive and whilst it will take some effort and trial and error to get right, you can take a photo like this by using some clear fishing line. It doesnt matter what youre selling, from beer to hoodies, product aesthetics matter. She made almost $550 off of the dresser with little additional work. Lighting was the first piece of advice that Chen offered. Its possible that the max width of images on your site is 800 px, but all of your images are twice that size. These are almost like the opposite of macro shots. tips selling prints But when shopping online, people cant do that. If you have a DSLR, consider using a macro lens to take your product photography to the next level. If it's a piece of furniture, incorporate it into a beautifully decorated room. Not only are they equipped with hardware thatll allow for high-quality, detailed photographs, but newer phones have tons of features to help optimize your images.
The craftsmanship in a woodworked shelf, condition of hand-painted china or facets in a diamond ring can be seen only from close up. Macro shots are super close-ups. Use tab to navigate through the menu items. The reality is that we live in a whole new world. If your brand is playful, you may opt to use plenty of bright colors. If you're shooting an object that doesn't have an obvious size like a bag, vase, stuffed animal or sculpture try to include other props that people are familiar with. Chen uses white walls as her backdrop, but in the last year, she has spruced it up by adding board and batten wood paneling to her staging wall. Having a model wear the product (if applicable) rather than just photographing it lying lifeless on a table can add dynamic. Keep your text short and to the point. For example, The load speed of your product pages is crucial for both the user experience and, Compressing your images can further help to crunch the file size down. What image standards do I need to pay attention to? This is an opportunity to play around with your photography skills, have fun, and most importantly, make a lasting impression. She finds the platform easy to use.
Customers want to see themselves represented by the brands they buy, and increasingly, that means selecting models that reflect diverse audiences. Is this a stylized portrait or is this simply about the clothes? From how-to demonstrations to livestream shopping events, videos can help to further convert more shoppers and appeal to buyers with various preferences. Photo manipulation is very useful if you want to get across your products core offering in a clever and memorable way. Set up some products using our Shopify App, order some samples and use these tips to get great product photos. In the world of ecommerce, product photography is one of the only ways that you can visually grab the attention of your potential customers. She might try different lighting or a different background to highlight the piece. I like to go into a shop, talk to real, living, breathing humans, face to face. Place, 50mm Photography: 5 Reasons Everyone Needs a (Nifty) 50mm Lens. 
An even higher percentage, 62.3%, agreed that a brand featuring ordinary, real people were more likely to understand their customers. Aesthetically oriented social media sites like Instagram show images in a grid pattern, so its important to have a background that you can replicate each time. For Chen, staging is pivotal to creating a lived-in scene with her furniture. But some products pop out more against a dark background or help to enhance your branding. Simply placing your product on a piece of glare free fabric (or paper) can be sufficient. Showing an item in use helps buyers imagine owning it themselves. 
I am convinced that a good image can be a make or break situation for an online vendor. Be sure to zoom in and show the fine details of the item you're selling. Chen suggests simple objects like a round mirror or a couple of white or black-covered books. Soft lighting is the more commonly used type of product photography lighting. Part of that is in the editing. Theyre passionate about their businesses selling vintage clothing or refurbishing vintage furniture, but theyre self-taught. 
Take a look at this photo: Dont just sell the poster, sell the beautiful office space.. When it comes to furniture product photos, Chen says, capturing the details is key. When selling online, the more information you can give to your customers, the more likely they will be to make a purchase. Mannequins, stands, or racks (optional) - Each of these serve as still, standard props for helping you display items clearly. Setting standards will help ensure quality and consistency, while thinking through all the potential uses for imagery avoids the need to double back and re-shoot items due to lack of planning. This is how Sticky Lemon uses lifestyle shots to show the same product as above in use. If you use other products you are selling as the props, it can also help you to sell more of those. Chess and playing the guitar are hobbies that have devoted followers, so macro shots like this are sure to ignite some fond memories for them that will heighten their intent to buy. Lacey Johnson Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Most people, when they take a photograph, will instinctively shoot from eye level, like this: This works just fine. What is she trying to achieve with this photograph? Sometimes it can be just as effective to have all of the focus on your product. Once she posts that new photo, she can usually sell the item right away. Composition is the placement or arrangement of visual elements in such a way that they complement each other. A picture is worth a thousand wordsbut a great product photo can be worth even more to your bottom line. Interested in joining the world's leading print on demand platform? As such, it helps to show all product variations in your product photos. Another popular technique is using a Bokeh background to make the product the main focus of the shot. They give you access to a wide range of effects, filters, and graphics capabilities. Just be sure that any DIY light diffusers are fire-safe. If you need some inspiration, look to big companies with a similar look and feel to your store and see how they lay out their product page. The other night I spent a considerable amount of time on Etsy searching for something very specific. In this article, well cover essential tips for taking the best product photos. No amount of fancy equipment can salvage your images if theyre shot in poor lighting. Use your editing software to resize your image or tools like Wixs built-in image editor. A few basic equipment will do: A smartphone - The most recent generations of smartphones have excellent photography capabilities. Bokeh is a blur effect and most people use it to create a background like the one seen here: To find out how to do this, read How to Achieve Nice Bokeh. Enjoy more of her photography and writing at www.natalienortonblog.com. The right background has the power to make your products look expensivewhile the wrong one can make them look tacky. From how-to demonstrations to livestream shopping events, videos can help to further, Consider also emerging tech like augmented reality. How to Sell Online Dont rely on your customers to simply imagine what your product looks like in a different colour show them! 
More photos offer more details and more chances for someone to fall in love with your item. This method is great for adding drama to your photograph and in certain instances can be useful for taking active product photos. More than 100 million consumers are already shopping with AR, according to, Platforms like Wix eCommerce support 360-degree photos, which can help you tap into this trend. This, as mentioned earlier can be achieved through DIY diffusers, reflectors, or a light box. Chens photos might sound perfect from the first take. | Do Not Sell My Personal Information Knowing how to shoot a good photo and arming yourself with the necessary tools are essential preliminariesbut theres another crucial step to take prior to snapping pictures: develop an overarching product photo strategy.
advertising bob photographer ve commercial sell things greenberg taken fragrance bottle Follow our 12 simple tips to transform your advertising images from amateur to amazing. There's nothing worse than selling an item and then having to issue a refund because a buyer is unhappy. Visit our corporate site (opens in new tab). Alternatively, some photos will shine against a background thats more dynamic. For more information on this, take a look at our article: Building a Product Photography Set-Up. There are plenty of online tutorials about how to make low-cost tabletop light boxes, or you can buy one from a camera supply store. 
Researching and having a style of image in mind that you want to achieve makes it easier from the outset.
That got tedious because she had to steam the wrinkles out each time. What are the must-haves for every photo? Group photos can be used to show different size options for a single item, or the full assortment of items included in a product kit or collection. Photograph your product there in the soft difused light. Weve gone through using props, creating a scene, and showing your product being used by people. You can also grab attention by showing your products being used in unusual situations, like this: Ecommerce is a competitive game, so if you see an opportunity to stand out from the crowd, take it. 
There are many ways product photos can communicate your brands identity. As the name suggests, this is a checklist of all the individual photos you want to takecomplete with details on the various angles, arrangement, and settings you want to shoot. Still photos have their advantages: theyre easy for shoppers to use and dont need a lot of internet bandwidth. Better yet, you could hire a designer to help you. Once you have your camera set up on a tripod, you can use a countdown timer or a remote (if you have one) to snap pictures without accidentally jostling anything. As an example, Sticky Lemon clearly displays its products against a bare, solid colored background. For example, if youre selling a custom apparel for urban warriors then a photo like this might work: Or, if youre selling slippers, your customers want to relax. Discover how to, Essential equipment for product photography, How to take high-quality product photos: 10 expert tips, The color of your background can evoke various emotions. This way, the brand begins to sell more than just a towel. Chen echoes the same premise for furniture. So she bought soft boxes for light and studio lighting for about $100 and that upgraded her lighting set-up. The color of your background can evoke various emotions so try to think about your target audience too. When you purchase through links on our site, we may earn an affiliate commission. When it comes to photographing your products, getting just the right angle may have huge implications on how the item will be perceived by the shopper.