Check out our recent post to learn more of the specifics regarding website maintenance. These images can take longer to load and display on your page, so make sure theyre the right size before uploading them! They dont offer to host themselves, but they do provide one of the best CDN services on the market, as well as free SSL certificates that will protect your customers browsing information from anyone who might be spying! Your images on BigCommerce may be the number one factor in slowing down page load times. If your site is already running slowly, you might want to consider turning off any third-party services like Google Maps or Facebook Comment, as these could slow down performance even further. If you adhere to the following guidelines, you will increase your sites speed: BigCommerce does automatically resize product photos to fit in your product descriptions and thumbnail areas of your website, so you dont have to be concerned with uploading multiple sizes of the same image. Images should also be made smaller to decrease load time. However, if you happened to change that category name more than once, you're now leaving a trail of redirects in your wake. However, theyre also notorious for causing delays in loading pages because of the complicated redirection process that takes place behind-the-scenes. This may be the number one factor affecting site speed on your BigCommerce online store. Pingdom may give you an idea of which apps are the biggest culprits currently on your site. As the availability of abundant choices in the market, most consumers expect the fastest and most efficient results when browsing through websites and many get turned away simply because the page takes longer to load. Customers are the most important part of your store and many online shoppers.
BigCommerce offers a ton of applications to increase conversion, but speed suffers the more apps you use. Luckily, being on BigCommerce alone gives you an advantage as the e-commerce software provider heavily prioritizes on improving the site loading speed for its users. 27 Heron Drive, Amelia, OH, 45102. The basic function of a CDN is to store the images and others to static data from your BigCommerce store to global network nodes. Having a responsive website isstandard practice these days. Ready to get started? How to improve BigCommerce Store Speed to increase the traffic and 2x conversation rate? You can also improve your menus by keeping the number of products shown on each page to a minimum. It offers some great tips that could contribute to speeding up your BigCommerce stores, such as minifying JavaScript and CSS. If you dont impress them the first go-around, most of those shoppers will move on to someone elses website instead. Product Page Examples for Optimized Conversion: Complete with Guide, The size of your pages (too many images or videos will increase page weight), Your hosting provider (the closer they are to you geographically, the faster their servers will be). Customers who shop online not only want the convenience and selection that ecommerce offers, they also want it fast. To improve the speed of your BigCommerce page and store, keep in mind to not overload your site with unnecessary content. All of this will result in decreasing the site load time. Redirects are necessary when you want to change an address or move content around. Speed is important for your website because it affects the number of conversions youll make. Typically, this may cause problems because certain subcategories or products may be associated with a former category, and now they don't know where to go. Similarly, limiting how many products and products details are displayed on your homepage can also help increase site loading time. But the slower a site load time, the fewer shoppers who are likely to convert. How To Choose A BigCommerce Agency To Work With, BigCommerce Support: How To Optimize Your Store, Bigcommerce Enterprise Features To Increase Revenue, BigCommerce SEO: How To Rank Your Products In Search, The Complete Guide to eCommerce Site Search, how Groove can help your mid-market business thrive on BigCommerce Enterprise. In the beginning stages of growth for this BigCommerce site, new categories and sub-categories have been created that may cause some products to be categorized incorrectly or linked with older communities. Many websites use menus enlisting several products. However, if you don't feel comfortable customizing your store's design on your own, we recommend hiring a Certified BigCommerce Partner Agency, like Groove, to help. You can analyze high and low traffic periods during a speed test to see how it affects things. Try making sure all images on the site are optimized, minifying CSS and JavaScript files to decrease file size, lazy loading images where possible, limiting app use when its not necessary, and then using PageSpeed Insights to find track changes and find additional ways you to improve performance. We provide BigCommerce development service to fuel your business with enterprise level capabilities and keep your customer coming back! To make your BigCommerce store more efficient, you can use a CDN to deliver static content from global nodes.
Make sure you're using a BigCommerce theme or custom website build that is responsive. Faster pages sell more. If your BigCommerce website feels slow, it will frustrate customers and potential customers alike; let us help maintain your BigCommerce website! The Width of your images should not exceed 1250 PX. Keep the following guidelines in mind when sizing your images on your BigCommerce site. Speed is everything in todays digital world. It is one of the most crucial things you should consider. Also, responsive images are crucial to increase your organic traffic and conversion rates. In this blog, learn how to increase your BigCommerce Site Speed with these 4 solutions. "I use Glew to make key decisions across a variety of business functions, including product and inventory, marketing, and overall business planning and budgeting. Todays online shoppers have so many websites at their fingertips, they dont have to suffer with slow loading sites.
Site and page load speed testing tools include Google Page Speed for free online use for this purpose. Optimize site load time by using Googles Page Speed tool. Although we love how BigCommerce offers a ton of applications to increase conversion, it's important to remember that the more you use, the slower your BigCommerce site speed will be. Copyright 2004- WebCitz, LLC.
JPG files are better than PNGs since they have lower file sizes with no loss in quality. This means that website developers must ensure their content is easy for search engines to read and index. With some themes, you can display a snippet of recent blog posts in the sidebar or footer. That said, if you have changed category names more than once, you are creating a trail of redirects that will slow things down on your website. Mobile optimization is crucial to maintaining their satisfaction and trust in you, no matter what devices a customer uses. Uncompressed code, oversized images, too many 301 redirectsall things that slow your page load speed. Contact us for a free consultation on the best way to move your site. It should be kept in mind that even though it is very necessary to catch the customers eyes, the images displayed dont have to be excessively large. We live in the age of instant gratification, and that desire to get what we want, when we want it definitely extends to the ecommerce world. All Rights Reserved. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC. Our favorite tool for this job is ImageOptim, which compresses image files without any serious loss in quality. Themes that use less CSS, JavaScript, or images will load noticeably faster than others because they take up much less space on your server.
You can keep your stores layout organized by having no more than five items per page for better site loading performance and valuable sales. Another handy tip is to optimize your menus. Compressing hundreds of small-sized JPEGs can take just a few minutes and will make your website feel much snappier as you navigate through it. And speed increases of a second or more can make a huge difference in your bottom line. The following are the three biggest offenders and how to fix them. Your photos will have a white background, which makes for a pristine browsing experience. When it comes to third-party apps and integrations, try not to download too many. A quick and easy fix requires checking out your site's redirect page and doing a bit of housekeeping. In conclusion, there are a number of easy-to-implement solutions for speeding up your BigCommerce store. It can be tempting to include as many as possible, but that cuts into your sites page loading time. BigCommerce provides many built-in features to optimize your site for speed.
Reduce bounce rates and improve overall product visibility by improving your BigCommerce site speed. In addition, you should optimize your meta descriptions to increase your organic traffic and revenue. Whether you want to migrate to BigCommerce integrate any application, redesign your online store, require a new development and maintenance for your store, let us know about your requirements and well get back to you as soon as possible! Google wants its search engine results pages (SERPs) loaded in under half a second so users dont get frustrated or impatient as soon as their desired website doesnt pop up immediately after typing something into the browser bar. In this blog post, well explore several ways that you can speed up a BigCommerce store without breaking the bank or doing too much work yourself. Know the Prerequisites! Aimeos vs Adobe Commerce (Magento) Compare and select the best ecommerce platform for your store! This is a great feature, but the more dynamic products you use, the slower your site will be. Using a CDN or Content delivery network can be very efficient when dealing with consumers around the world. If your customer encounters a page on your BigCommerce store that isnt lightning-quick, they will likely move on to a faster website, costing you valuable sales. When considering website performance, its important to ensure that your pages load as fast as possible on all devices, (computer or smart device). These are often things like reducing images, using fewer plugins and scripts on pages, or simplifying code in general. If this is happening, clean up any conversion tracking code that uses incompatible tagging systems immediately so conversions arent misattributed in reports or ads. You dont need to upload a 3000 x 3000 image if you only need a 100 x 100 product image. In comparison, printed photos requires 300dpi. BigCommerce, an ecommerce software provider, is already working on speeding up load times for its users. The next step to speeding up a BigCommerce store is by minimizing CSS and JavaScript. According to surveys, most consumers never buy from websites they feel dissatisfied with so make sure yours is a hit! Use JPG files instead of PNG as the former has a lower file size and the quality of the image is also not sacrificed. PageSpeed Insights is Googles tool for analyzing how well a website loads on all devices and browsers. The great news is it automatically redirects them. BigCommerce, an eCommerce platform, provides a solution to this problem by automatically redirecting. Slow pages cause high bounce rates and cost you sales. If this is the case then it should be cleaned up immediately and it should be made sure that your conversion tracking code is using the same tagging system. There are some tips that you can follow when setting up a new Bigcommerce page: BigCommerce, one of the most effective eCommerce platforms, recommends that the width of your images should not exceed 1250 pixels. The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. A faster website means better SEO, fewer bounces, and more sales.
There might be very basic errors in your JavaScript which might have gone unnoticed the first time around such as syntax mistakes that might be causing some scripts to not run properly. At the end of 2015, BigCommerce reduced the average load time of their sites by 30 percent, making the response time less than half a second, on average. Doing so will allow you to see where and why your pages are slow in loading. When you do this, you will sometimes rename category pages.
Here are 4 solutions to solving BigCommerce Site Speed challenges: Though we love the full-width, retina-ready photos from ourprofessional photographer friend's latest vacation, your product photos do not need to be billboard-sized to impress customers. Similarly, keeping in check the number of products being showed per page will also serve the same purpose. You can use the BigCommerce CDN for the related services. BigCommerce is an e-commerce software provider that prioritizes improving the site speed for its customers use. The number of ads on your pages and how much revenue they generate (ads can slow down a website by adding more code to load). This dissatisfaction may be caused by several factors but one of the major ones and possibly the most important is the time it takes to load a site. This means that if someone is shopping on your site or BigCommerce store and it takes over two seconds for the category page to load, they will probably leave.
A member of our team will be in touch! Optimize your BigCommerce Abandoned Cart with an All-You-Need Guide! Lazy-loading is another quick and free way to speed up your BigCommerce website. Our team is happy to help you leverage BigCommerce and aid in the design and development of your online store.
Some tools such as Pingdom can help you see which apps are hogging your sites resources, but they may not be the only ones. CloudFlare is a great option for website owners looking to speed up their site. As Big Commerce gives the user total control on setting up the layout of their store, it is recommended to keep the number of items displayed to around five for better site loading performance. When selling online, your customers want to trust that theyll be treated with respect and their time wont be wasted. Our Page Speed Optimization package uses proven strategies to shave seconds off your load time. When an image is printed it is 300 dpi, in comparison when an image is used on your BigCommerce online store it should be of 72 dpi as it will increase page load speed and also prevent loading errors. This is the maximum pixel width allowed on your site.
Luckily, with BigCommerce, you dont have to worry about that because it automatically redirects. While it is very handy that BigCommerce provides the use of third-party applications for the benefit of our BigCommerce online store, it should also be remembered that excess of these applications will directly result in slower loading times for your Big Commerce online store.
With a few clicks, Glew brings data to life in an accessible format. In doing so, you may have renamed some of your category pages. Using the three tips above will help you optimize your sites speed and help your bottom line flourish. The short answer: show up! Tip: Run a Pingdomtest on your site. No doubt the content on your website is the sole reason for its existence but it should be kept in mind that unnecessary and pointless content will only push your actual website further down and result in low speed. When you notice a problem with JavaScript, there might be an error in the code which could have gone unnoticed. This will slow download times and may hinder customer experience. Pingdom is an awesome free service that runs an analysis of your site and lists the top load speed factors. All Rights Reserved. ", Understand the fundamentals of your business, Analyze key performance trends and segment customers, Personalize your analytics, one custom report at a time. This is the recommended pixel width on BigCommerce. In addition, you can find many free online tools. A digital marketing strategy is the path to profitability. Maybe you've recently overhauled your site to create some slick new categories or just received a huge inventory boost. In today's fast-paced world where attention spans are only getting shorter for people, consumers mustnt feel like their time is being wasted, which leads to them moving on to another seller. The idea behind lazy loading is simple: only render those elements that are visible in the users viewport at any given moment, thereby saving loads of processing power while keeping things speedy. Our team has come up with tested strategies for identifying and dealing with these issues so your site loads faster on every device, on any browser. Here are a few guidelines that should be followed when setting up a BigCommerce store.
As an online store continues to grow, it will undergo many changes. Sites that are slow on desktop are unusable on mobile and tablet. However, if the category names have been changed more than once a trail of redirects has been created which will result in slower load time on your BigCommerce online store? If youve been using both old Google Analytics tags (ga) and newer ones like gags, its possible the two are being used at once which could cause your analytics to be tracked three times. Well work with you in the initial phases of your project to figure out whats making your BigCommerce site lag, identifying common problems and challenges that are unique to you. Work with our BigCommerce developers to increase your speed today! It doesnt sound like much, but minifying these files can make a huge impact on the loading time of your website by significantly cutting down file sizes. We recommend using tools such as YUICompressor or Clean-css to accomplish this task. This helps to distribute your images and other files as quickly as possible to shoppers all over the world. Pingdom is an awesome free service that runs an analysis of your site and lists the top load speed factors.
There are many free tools to check the speed of your website, such as Pingdom and Googles PageSpeed Insights. The site speed test can also tell if youre using images with too large file sizes that may be slowing down page load speed. You can get help from a BigCommerce web developer who can help with this, especially if it requires changes to your Stencil theme. Take advantage of the Dynamic Link Redirect Type. While one of the best eCommerce platforms BigCommerce provides the use of third-party applications to help our online store, its important not to overload your site with too many apps. It also says dpi is vital because an image being printed has a pixel count of 300, whereas when its on BigCommerces site you want to use 72dpi. By using the above-mentioned techniques, you can easily increase your BigCommerce online store site leading speed. A quick and nifty solution is to inquire about your site's redirect page and do some cleaning up. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? Page speed directly affects your ranking by causing your sites bounce rate or dwell time the amount of time visitors spend on a web page before leaving to increase, which lowers its position on search engines results. Speed is a major ranking factor for Google. As such, its worth searching for one specifically built for performance, like Atelier Theme. That's how many "dots per inch" your photos need to be to display properly on the web. If they are unnecessary, consider removing them, and consider the weight of any future apps before you add them. In fact, 79% of consumers who report dissatisfaction with website performance are less likely to buy from that site again. Fortunately, BigCommerce provides a solution to this problem as it automatically redirects. test on your site. The above-mentioned approaches will assist in increasing your Bigcommerce store traffic as well as lead customers happy together with a system that may cause bringing on additional visitors and also boosting big commerce SEO solutions. The great news is that most page speed test sites will offer suggestions as to how you can improve the score for BigCommerce site. So, for example, when a consumer sitting in Europe visits your site, the data will be loaded from the nearest data center to the consumer rather than the main data center which might take a longer period. Improving page speed gives customers a better mobile experience and increases sales from mobile devices. For example, syntax mistakes can cause scripts to not run properly and should be fixed as soon as possible. These tools measure load times and display a score for every metric they analyze.
Its similar to site speed, but when focusing on eCommerce website speed you focus specifically on the attributes that make up this one particular aspect of web development and enhance their efficiency. Increase your page load speed and watch your organic rankings improve. PINGDOM and Google's Page Speed are two free online services you can use for this purpose. Optimum7.com 2022, All Rights Reserved. This is great news for BigCommerce store owners, as its been shown that many online shoppers simply will not wait more than 2 seconds for pages to load. Make sure you're using a BigCommerce theme or custom website build that is responsive. Groove Commerce 2007 2022. If you have any questions, would like to view BigCommerce sites that Groove has launched or would like to learn more about how Groove can help your mid-market business thrive on BigCommerce Enterprise, contact us through the form below. The longer it takes your stores website pages to load, the more site abandonment increases. There are many ways to optimize your BigCommerce store for speed. Images are important if images are larger than they need to be or have low resolution. Switching from Blueprint to Stencil, BigCommerces newest and fastest framework, is the best way to improve page load speed. - All rights reserved.Terms & Conditions | Privacy Policy | Disclaimer | Accessibility Statement | Sitemap, We use cookies to give users the best possible experience. Read all about our BigCommerce integration here. This will only push down the true purpose for its existence which is selling products! Even differences of a millisecond can lead to upticks in conversions. BigCommerce recommends this width (or smaller) for all of your images. The biggest reason for customer dissatisfaction is the time it takes to load an online store. If this happens, don't worry - BigCommerce has you covered with automatic redirects. You can use Google PageSpeed Insights or Pingdom to test your sites speed for free. It can also tell if you if your site is using images that have a higher than necessary file size which may be causing slow loading speed. Reach out to us to open a work order or get a free consultation on how you can optimize your site. How to prepare for Google Analytics 4 Migration? Avoid third-party applications to improve your sites speed. Subscribe for industry insights and resources. Users have grown accustomed to things happening immediately and the days of delays are long gone.
One of the easiest and most effective ways to speed up a BigCommerce store is with fast themes. This is because each app requires code that slows load time on your customers end. If youre a better seller than you are a coder, you can always hire a web developer to help you make the changes necessary to optimize your sites page load time. As time passes and like every somewhat successful online store, your BigCommerce online store will also undergo many changes which may include making new categories and sub-categories for your products. At Optimum7, we are committed to providing the best BigCommerce development services that will increase your organic traffic, conversion rates, and business with enterprise-level capabilities and keep customers coming back.