We do this with expert guides, articles, webinars, and podcasts. Moret: For sure. I would go on a 15-mile run and then, on Instagram, sniff my armpit. We are an independent publishing company, unaffiliated with any e-commerce platform or provider. 
The item you've selected was not added to your cart. We started to dabble in the direct-to-consumer arena. I was a certified public accountant out of college, did that for two years, and hated it. Id say, I still smell like White Tea, one of our scents.. Moret: Yes, thats new. Then I worked in venture capital for four years as an associate at an early-stage fund. Our repeat purchase rate was high. Our designer made some tweaks and aesthetic customizations. We dont have the products to send them. Copyright 1995-2022 eBay Inc. All Rights Reserved. I was ubiquitous on email and social media in that first year. Id say, I still smell like White Tea, one of our scents. It was my first time being on national television. I tried to convince them otherwise. 
It aired on March 11. We re-did our website. How to use: Spray 1-2 pumps onto clean, dry underarms or your back, chest or legs. I dont think our customers think of us as solely a deodorant company anymore. When you sell out, people congratulate you. Ive had Jaime Schmidt of Schmidts Naturals and Moiz Ali of Native Deodorant. I knew nothing about ecommerce.
Fast forward to 2022, and Morets deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods. But it provided a good accounting and finance foundation, important for a founder. Bandholz: Selling out of product thats the problem to have. Weve seen the response from our customers. Bandholz: How can people support you, reach out? Our old site was a basic Shopify theme that I created years ago. Were positioning ourselves as a clean scent provider that makes personal care products and home fragrances. Despite buying the extra inventory, we sold out of our products. Its one thing to create a product that solves a problem for consumers, but its another to get them to buy it, especially when the seller has no marketing budget. 
We ended up getting a deal with Mark Cuban and Barbara Corcoran. We design our site in-house. It was a long process.
Ive learned from googling and talking to other founders. We have candles. We optimized for conversions and launched the new site five days before Shark Tank aired, which I dont recommend. Download our Browser Extension and get three months of. Theyre not just buying deodorant. I hired a chemist who helped formulate my version of that type of deodorant. I built the brand for a group of consumers that werent having their needs met. I launched Curie with $12,000 of savings and zero marketing budget. We launched our Full Body Deodorant Spray, our Whipped Body Wash, and a body oil. So we started to think long-term about the business as kind of a Bath & Body Works for the next generation. The response has been unbelievable. An accountant and athlete, she formulated an aluminum-free deodorant and then marketed it herself in a live demo, more or less.
Bandholz: Youre the third deodorant company on this podcast. I couldnt find an aluminum-free deodorant that worked. I was able to get 80% done myself. That was in late 2018. I talked to everyone I could find that had been on the show, such as you from your appearance in 2014. Bandholz: I love the Kaftan font on your new site. Reapply throughout the days needed. Hopefully that will continue as we evolve the business into a lifestyle brand focused on clean signature scents. I first applied to be on the show in 2020 and was finally accepted this year. Ive always been passionate about brands and products. Something went wrong. The last couple of years has been like a free MBA. We didnt have any upsell capabilities, our home page wasnt shoppable, and there were too many clicks in the checkout.
This is my first business. Its a competitive market. We had double the sales volume in the six hours after the Shark Tank show than our entire first year.
Our motto is humans in motion. The Kaftan font has a lot of movement to it. Moret: Our site is Curiebod.com. We bought an Archetype theme called Streamline and then customized it. If youre a White Tea guy, you wanted to use it not just on your underarms. It was a bootstrap side hustle for that first year. I love it, too. The transcript is edited for clarity and length. We'll keep our eyes out for you. She told me, I would go on a 15-mile run and then, on Instagram, sniff my armpit. We started with one product, our aluminum-free stick deodorant. So were hustling to get back in stock to capture some of that demand from the show. Bandholz: You were on Shark Tank last month. We worried that it was too girly, however. But I scaled up to six figures in revenue based on organic customer acquisition word of mouth, influencers, and press. Subscribe to receive automatic email and app updates to be the first to know when this item becomes available in new stores, sizes or prices. A lot of people felt like aluminum-free deodorant didnt work. registered trademark of At that point, deodorant was becoming more and more competitive, as you mentioned. They wanted our scents on their whole body. - eBay Money Back Guarantee - opens in a new window or tab, - for PayPal Credit, opens in a new window or tab, Learn more about earning points with eBay Mastercard, - eBay Return policy - opens in a new tab or window, - eBay Money Back Guarantee - opens in a new tab or window. They want more. Copyright 2005 - 2022. So I made my own. 6 oz.
Im an athlete, a marathoner. Ultimately, we decided that our male customers wont be turned off by a font that looks girly. In talking to our customers, I learned they loved our signature scents. Curie Clean Deodorant in White Tea Stick Retail More Natural 2oz, {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. View cart for details.
The audio of our entire conversation is embedded below. We didnt hire an agency, which probably saved a lot of money. Sarah Moret: I launched the company in late 2018. If you have a big surge in traffic coming up, give yourself more space. We went back and forth on it. I downloaded the theme one afternoon and started to build the site using it. And thats what weve done in the last two years for product development. We have a 5,000-person waitlist now for our deodorant. But as founder, Im like, Oh no, were sold out. Seller assumes all responsibility for this listing. I bought tons of inventory. Confluence Distribution, Inc. Our mission is to help online merchants improve their businesses. Thats how I became interested in this space. It goes on completely clear and is free of baking soda so it's safe for sensitive skin. It took off from there. But I had loyal customers who loved the brand. I started to think about where I could take the business beyond deodorant to continue the growth and momentum. What are we going to do about our subscribers, our retailers? All of our retailers sold out. I started Curie as a personal need. That generated 1,000 raving customers who were a launchpad for us. What it is: A deodorant spray with a clean, effective, aluminum-free formula and delicious scent. A 'Love for Making' Propels Schmidts Naturals to Worldwide Sales, Native Deodorant Founder on Scaling to $100 Million in 2 Years. If youre an Orange Neroli girl, you wanted Orange Neroli everywhere. Practical Ecommerce is a She and I recently discussed her journey. What it does: This full-body deodorant spray helps keep you dry, comfortable and smelling fresh. Were about to collaborate with a big scent diffuser company. Moret: Yes and no. I prepared for Shark Tank like crazy. Im on Twittera lot. Allow to dry before dressing. I was one of the only female investors in Los Angeles, so many clean beauty startups were pitching me in 2016, 2017. We are also on Instagram and TikTok. Take Sarah Moret, for example. Moret: Yes.