But we use emojis every month, the last three months, in the subject line of that particular message. Second, if your library staff is used to sending all promotional emails to everyone on your mailing list, targeting your future emails is going to require a shift in mindset. If your unsubscribe rate is less than 0.5 percent, you know that your audience is engaged and eager to receive emails from your library. If a person clicks on more than one link in your email, that means they are a truly engaged library user. Sign up to receive our monthly newsletter LibraryAware News. Okay, so describe this email to us. The library marketers should bewhen theyre creating these email messages with links to specific books or items, they should be using the link from the catalogue, and they should be using tracking links. And email marketing is honestly my favorite tactic to reach out to our cardholders at the Public Library of Cincinnati and Hamilton County because its easy to create, and its very effective. And then the first book, nobody wanted to check out. Because once they move from that website to the third party catalogue, theres no more tracking code that exists. And theyre young professionals. All the templates are mobile-friendly plus, you can decide how to configure your emails based on the intuitive built-in display and style settings.
Engage your audience with beautiful, branded emails. Your policy may not allow any personal identifying data about patrons to be captured or kept. Hey, Angela. And they can send their email and say, I really like print books. And then you create clusters within Mail Chimp based on that opt in form. I am a fan of my Outlook calendar. And now, youre going to be our first repeat guest ever. If people have registered for an event or shown up in-person, you have a chance to connect their interest back to their email user profile. And theres a kid. So, for us, weve got upwards of 200,000 cardholder emails in our database. Take care. Fortunately, its easy to learn what appeals to your patrons so you can send them targeted emails to match their interests. Thank you! Weve recently changed the way we calculate this metric, after realizing there was a more accurate way to track that activity. BiblioEmail comes loaded with out-of-the-box campaign workflow templates that are specific to libraries needs. Get the latest on new features, product improvements, and other announcements. So, theyre interested in stuff. One email marketing service that supports this feature is Constant Contact. And so I can create an advanced search that includes all of those formats. So, a little bit manual process. Compare 11 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics. Careers. All right. Here are the basic elements to consider. So, there are limitations. You can also see how many links each of your email recipients clicked on in your message by checking your Individual Link Clicks. Its fun. And trace the engagement rates on all of those messages. This can be used to your advantage when marketing registered programs that require patrons to live within a specific location to participate. Design personalized journeys using conditional logic and branching points. So, they tend to get the most emails because Im sending them stuff for kids, and Im sending them stuff for adults. Tested with the most popular email clients. There are a lot of libraries out there who have budget concerns. Yeah, I just started doing that. And per the CAN-SPAM Act, you also must include clear language on how a recipient can opt out of getting future emails. Head on over to meetpiola.com and check it out. Amanda L. Goodman, Publicity Manager, Darien (Conn.) Library. Got it. So, Im gong to pick out more books that are like this book. Or, On this message, I had a giant cover, and it did really well. Yeah. Reach new customers, send behaviorbased campaigns, and increase engagement with your app. Website See how Mailchimps e-commerce automations can save you time and help you convert more first-time buyers into repeat customers. So, tell me this how are you actually tracking that? Anything higher than that means your audience is eager to receive your librarys emails. If you already have an email list, you can still backtrack and find out what your patrons are interested in. For example, if a patron opened an email with a clear subject line about an art lecture, you now have reason to believe the patron would be interested in hearing about future art and culture talks. Find tips to help you lead, manage, and make your business even better. 100+ pre-designed email and landing page templates that fit any message. And the book in October was Written In The Stars. Which we sent that email to our fright futures cluster. [VIDEO], 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT toRead, 6 Super Easy Tricks to Make Your Library Emails Stand Out in the Inbox AND Get GreatResults, The Latest Mind-Blowing Data on Email Marketing That Made Me Rethink Everything I Know AND What That Means for YourLibrary, 12 Super Easy and Incredibly Effective Ways To Get More People To Sign Up for Your Librarys Email SubscriberLists, Beginners Guide to Promoting Your Collection: How to Get Started and Drive Circulation at YourLibrary, Timing Is Everything: How To Determine the Perfect Day and Time To Send LibraryEmails. If you want people to come to your programs, you needto communicate directly with the patron most interested in what you have to offer. They wont have enough copies. Yep. [00:14:23] Tyler Byrd: So, all of our marketing was newsletter or event marketing. So, Angela, without further ado, why dont you take it from there and dive right on in. I think thats the other thing.
Got it. So, the print one goes to people who we know like to check out print books. Well see you next time. Every couple of months, you should take a deep dive into your metrics and adjust your emails based on the way your audience is responding. Segment your audience based on shared traits. That is a restriction of Orange Boy and the software, yeah. Alright, so your click through rates. [Laughs] After I do those experiments whether print or eBook is the better choice for them. Is there a description? Modify workflow actions to execute immediately or on a specific day of the week to make your communications as personal and timely as possible. And those email users are not just looking for messages from friends and family: 61 percent of people prefer to be contacted by brands (and your library is a brand) via email. But instead of doing demographic breakdowns, theyre using cardholder data. So, a lot of the libraries that use Mail Chimp has an opt in function, which means that they have a form on their website where people can indicate what kind of materials they like most. So, how are you doing it?
You can do something similar with data gathered from services used. Increase open rates with fun subject lines. Michelle from Atlantic Public Library writes, "I am the director of a small library serving about 7,000 people in rural southwest Iowa. If youre interested, were offering some demos, and wed love to get you to take a look. Reach people on Facebook, Instagram, and across the web. With your click through rates right now, too, if you can increase those open rates, your results are just going to go through the roof. So, I can see at least with those collection emailsI can see where they fall so that when I have other emails I have to do for events, or system wide things, or service notices like, A branch is closed today because it has no heat, that I have holes in the schedules where I can send an email message to those people. So, theres an adult. A website of the American Library Association Public Programs Office, Public Programs Office | 225 N. Michigan Ave., Suite 1300, Chicago,IL60601 |, "Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations", Getting the Word Out: A Crash Course in Program Marketing, Getting Personal: How Public Libraries' Best Resource for Promotion Always Has Been and Always Will Be Library Staff, Advertising, Marketing & Making Connections. [00:07:56] Angela Hursh: So, how many different books are you putting in that email? Builds Customer Connection Through Empathy, Secrets of a Top-Selling Independent Music Venue, Chinatowns Oldest Family-Owned Store Is Still Centering Community, How to Create an Instagram Business Account, How to Write a Mission Statement: Examples, Tips & Best Practices, How to Create a Pricing Page: Examples, Tips, and Best Practices. Merci beaucoup pour votre retour d'exprience ! And theyre not particularly interested for the most part in the old stuff. 2022 EBSCO Information Services. So, a couple of months after I started is when we switched over to Orange Boy, and its just been great ever since. But it still works to track. If your open rate dips, try adjusting the time of day or day of the week when you send your emails. And not on every message. This has been really interesting. And I find it to be incredibly affective. So, there is a way to get to the kinds of items that people want to receive information about. Now, let me be really clear, because I know a lot of librarians are worried about privacy policy. Amanda L. Goodman is the publicity manager at Darien (Conn.) Library and the author of the book "Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations" (ALA Editions, 2019). [00:23:46] Angela Hursh: I use a template, and I kind of copy the template from month to month and change a few little things. Get beautiful, on-brand designs made for you with the power of AI. We see the exact same thing for a lot of our digital ads. Enter your email address to follow this blog and receive notifications of new posts by email. So, that means not only open and click rates, but how many holds and checkouts happen after the email is sent out. Yeah, it will. So, audio book, eBook, print book? Explore pricing page examples and tips to help you design a pricing page that follows best practices and helps users find what they want. LibraryAware subscribers can rest assured that we do everything we can to deliver your emails. It takes some time to get into a rhythm of it. [00:10:49] Tyler Byrd: So, for a 350-person group of people, I dont think thats too bad. If it has emojis, it really pops out. Because that book is not being promoted anywhere else. What does it look like? Ive kind of been preaching and screaming from the rooftops for quite a while about the fact that I think that libraries are behind the eight ball in terms of marketing by email their collection. [00:04:22] Angela Hursh: [00:05:00] Tyler Byrd: Digital content providers often require libraries to limit access to their resources based upon where patrons live. Program marketing is all about getting the right message to the right person at the right time. But in September, it was a 33% open rate and a 17% click through rate. [00:16:48] Tyler Byrd: Were launching a new digital library branch thats called Piola, and you can find it at meetpiola.com. Its a good challenge for your creative writing skills. BiblioCon It sure does. Absolutely.
[00:26:37] Angela Hursh: I find their product is a little harder to work with. Send printed postcards around the world with the help of our address finder. Some people check their email as many as 20 times every day, according to Optinmonster. On the front is a cute cat photo; on the back, coupons for the brands of cat food I purchase. So, are you doing any kind of testing right now with say subject lines or anything else to see how you can get more opens and better engagement with those emails?
Engage your audience with beautiful, branded emails. Your policy may not allow any personal identifying data about patrons to be captured or kept. Hey, Angela. And they can send their email and say, I really like print books. And then you create clusters within Mail Chimp based on that opt in form. I am a fan of my Outlook calendar. And now, youre going to be our first repeat guest ever. If people have registered for an event or shown up in-person, you have a chance to connect their interest back to their email user profile. And theres a kid. So, for us, weve got upwards of 200,000 cardholder emails in our database. Take care. Fortunately, its easy to learn what appeals to your patrons so you can send them targeted emails to match their interests. Thank you! Weve recently changed the way we calculate this metric, after realizing there was a more accurate way to track that activity. BiblioEmail comes loaded with out-of-the-box campaign workflow templates that are specific to libraries needs. Get the latest on new features, product improvements, and other announcements. So, theyre interested in stuff. One email marketing service that supports this feature is Constant Contact. And so I can create an advanced search that includes all of those formats. So, a little bit manual process. Compare 11 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics. Careers. All right. Here are the basic elements to consider. So, there are limitations. You can also see how many links each of your email recipients clicked on in your message by checking your Individual Link Clicks. Its fun. And trace the engagement rates on all of those messages. This can be used to your advantage when marketing registered programs that require patrons to live within a specific location to participate. Design personalized journeys using conditional logic and branching points. So, they tend to get the most emails because Im sending them stuff for kids, and Im sending them stuff for adults. Tested with the most popular email clients. There are a lot of libraries out there who have budget concerns. Yeah, I just started doing that. And per the CAN-SPAM Act, you also must include clear language on how a recipient can opt out of getting future emails. Head on over to meetpiola.com and check it out. Amanda L. Goodman, Publicity Manager, Darien (Conn.) Library. Got it. So, Im gong to pick out more books that are like this book. Or, On this message, I had a giant cover, and it did really well. Yeah. Reach new customers, send behaviorbased campaigns, and increase engagement with your app. Website See how Mailchimps e-commerce automations can save you time and help you convert more first-time buyers into repeat customers. So, tell me this how are you actually tracking that? Anything higher than that means your audience is eager to receive your librarys emails. If you already have an email list, you can still backtrack and find out what your patrons are interested in. For example, if a patron opened an email with a clear subject line about an art lecture, you now have reason to believe the patron would be interested in hearing about future art and culture talks. Find tips to help you lead, manage, and make your business even better. 100+ pre-designed email and landing page templates that fit any message. And the book in October was Written In The Stars. Which we sent that email to our fright futures cluster. [VIDEO], 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT toRead, 6 Super Easy Tricks to Make Your Library Emails Stand Out in the Inbox AND Get GreatResults, The Latest Mind-Blowing Data on Email Marketing That Made Me Rethink Everything I Know AND What That Means for YourLibrary, 12 Super Easy and Incredibly Effective Ways To Get More People To Sign Up for Your Librarys Email SubscriberLists, Beginners Guide to Promoting Your Collection: How to Get Started and Drive Circulation at YourLibrary, Timing Is Everything: How To Determine the Perfect Day and Time To Send LibraryEmails. If you want people to come to your programs, you needto communicate directly with the patron most interested in what you have to offer. They wont have enough copies. Yep. [00:14:23] Tyler Byrd: So, all of our marketing was newsletter or event marketing. So, Angela, without further ado, why dont you take it from there and dive right on in. I think thats the other thing.
Got it. So, the print one goes to people who we know like to check out print books. Well see you next time. Every couple of months, you should take a deep dive into your metrics and adjust your emails based on the way your audience is responding. Segment your audience based on shared traits. That is a restriction of Orange Boy and the software, yeah. Alright, so your click through rates. [Laughs] After I do those experiments whether print or eBook is the better choice for them. Is there a description? Modify workflow actions to execute immediately or on a specific day of the week to make your communications as personal and timely as possible. And those email users are not just looking for messages from friends and family: 61 percent of people prefer to be contacted by brands (and your library is a brand) via email. But instead of doing demographic breakdowns, theyre using cardholder data. So, a lot of the libraries that use Mail Chimp has an opt in function, which means that they have a form on their website where people can indicate what kind of materials they like most. So, how are you doing it?
You can do something similar with data gathered from services used. Increase open rates with fun subject lines. Michelle from Atlantic Public Library writes, "I am the director of a small library serving about 7,000 people in rural southwest Iowa. If youre interested, were offering some demos, and wed love to get you to take a look. Reach people on Facebook, Instagram, and across the web. With your click through rates right now, too, if you can increase those open rates, your results are just going to go through the roof. So, I can see at least with those collection emailsI can see where they fall so that when I have other emails I have to do for events, or system wide things, or service notices like, A branch is closed today because it has no heat, that I have holes in the schedules where I can send an email message to those people. So, theres an adult. A website of the American Library Association Public Programs Office, Public Programs Office | 225 N. Michigan Ave., Suite 1300, Chicago,IL60601 |, "Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations", Getting the Word Out: A Crash Course in Program Marketing, Getting Personal: How Public Libraries' Best Resource for Promotion Always Has Been and Always Will Be Library Staff, Advertising, Marketing & Making Connections. [00:07:56] Angela Hursh: So, how many different books are you putting in that email? Builds Customer Connection Through Empathy, Secrets of a Top-Selling Independent Music Venue, Chinatowns Oldest Family-Owned Store Is Still Centering Community, How to Create an Instagram Business Account, How to Write a Mission Statement: Examples, Tips & Best Practices, How to Create a Pricing Page: Examples, Tips, and Best Practices. Merci beaucoup pour votre retour d'exprience ! And theyre not particularly interested for the most part in the old stuff. 2022 EBSCO Information Services. So, a couple of months after I started is when we switched over to Orange Boy, and its just been great ever since. But it still works to track. If your open rate dips, try adjusting the time of day or day of the week when you send your emails. And not on every message. This has been really interesting. And I find it to be incredibly affective. So, there is a way to get to the kinds of items that people want to receive information about. Now, let me be really clear, because I know a lot of librarians are worried about privacy policy. Amanda L. Goodman is the publicity manager at Darien (Conn.) Library and the author of the book "Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations" (ALA Editions, 2019). [00:23:46] Angela Hursh: I use a template, and I kind of copy the template from month to month and change a few little things. Get beautiful, on-brand designs made for you with the power of AI. We see the exact same thing for a lot of our digital ads. Enter your email address to follow this blog and receive notifications of new posts by email. So, that means not only open and click rates, but how many holds and checkouts happen after the email is sent out. Yeah, it will. So, audio book, eBook, print book? Explore pricing page examples and tips to help you design a pricing page that follows best practices and helps users find what they want. LibraryAware subscribers can rest assured that we do everything we can to deliver your emails. It takes some time to get into a rhythm of it. [00:10:49] Tyler Byrd: So, for a 350-person group of people, I dont think thats too bad. If it has emojis, it really pops out. Because that book is not being promoted anywhere else. What does it look like? Ive kind of been preaching and screaming from the rooftops for quite a while about the fact that I think that libraries are behind the eight ball in terms of marketing by email their collection. [00:04:22] Angela Hursh: [00:05:00] Tyler Byrd: Digital content providers often require libraries to limit access to their resources based upon where patrons live. Program marketing is all about getting the right message to the right person at the right time. But in September, it was a 33% open rate and a 17% click through rate. [00:16:48] Tyler Byrd: Were launching a new digital library branch thats called Piola, and you can find it at meetpiola.com. Its a good challenge for your creative writing skills. BiblioCon It sure does. Absolutely.
[00:26:37] Angela Hursh: I find their product is a little harder to work with. Send printed postcards around the world with the help of our address finder. Some people check their email as many as 20 times every day, according to Optinmonster. On the front is a cute cat photo; on the back, coupons for the brands of cat food I purchase. So, are you doing any kind of testing right now with say subject lines or anything else to see how you can get more opens and better engagement with those emails?