Our home and dcor offerings have truly never been stronger and speak to shoppers' increased appetites for this particular sector of retail," Jessica Reed, marketing director of Legacy Place, said in a release. To discuss their notable growth in the home decor field, AD chatted with Andrew Carnie, president of home, garden, and Europe for Anthropologie, who explained that the choice was a reaction to the realization that "customers desired their homes to be reflections of themselves and trusted Anthropologie could help them realize their vision." Often, as Cameron points out, the staff will rearrange their found displays, surfaces and cabinets to give the store a facelift. The chic plant store offers a variety of services, like stylists who can help you create custom planters. I like pink, iced coffee, and long walks through the candle section. Edina is known as the Twin Cities leading destination for home furnishings. Anthropologie is open Monday to Saturday from 10 a.m. to 9 p.m. and Sundays from 11 a.m. to 6 p.m. Recently, its expanded its offerings with the new Anthropologie home design center at 50th and France and Z Gallerie at Galleria. So do fresh fresh flowers in a funky vase and pretty entertaining pieces for your dinner parties. "The greatest challenge for Anthropologie is physical space," says Carnie. Ad Choices, Why Anthropologie Home's New Line Expansion Matters, Your Favorite IKEA Cabinet Upgrade Is Now Available for All Kitchen Renovations, After years of requests, Semihandmade is expanding the popular cabinet customizer, Luxury E-Retailer Mytheresa Introduces a Home CategoryZaha Hadid and Fornasetti Included, The lifestyle platform will launch with a roster of 60 design partners, with more vendors to come, India Mahdavi Wants Her Dreamy New Line for H&M Home to Spread Beauty, Made up of soft tones that melt into each other, the collection leans into the vogue for gradients, 15 Never-Fail Places Designers Shop for Sustainable Home Goods, Avoid greenwashing by sourcing from these earth-first businesses. 
The company has been taking its brick-and-mortar locations to the next level in recent years. The first of those stores in the greater DC area opens today to the public at 3222 M Street, Northwest, in Georgetown; the company also plans to open a second area Anthropologie & Co. at Bethesda Row this fall. One of Camerons all-time favorite decorative displays was a bunch of flowers made out of bread ties and cupcake liners. "Our customers are drawn to product across categories that is unique, that they can make their own," Carnie says. Shoppers can make an appointment to meet with a stylist or arrange for an in-home visit to style their space. What we have learned about the Anthropologie & Co. stores, continues Peltz, is that because of their larger format, you have to be more intentional and prescriptive with the layout and messaging, while still maintaining a sense of wonderment. After a few years of expanding its home interiors offerings, Anthropologie has opened a home design center within its longstanding 50th and France store storefront. One such expanded category is custom furniture. Even though Anthropologie sells new furniture, their vintage game is strong, particularly in their store displays. Oh, and home: a furniture showroom and design centeroutfitted with 13 full dining rooms, living rooms and bedrooms comprised of pieces from the brands range of custom furniture, spanning hundreds of shapes, fabrics and color choicesare a central focus of the space, which is more than three times the size of Westports former Anthropologie location. And the best way to do that, whether in a retail or residential space, is by peppering in one-of-a-kind, vintage finds with tons of character. When Anthropologie employees want a new look in the store, it doesnt always mean bringing in new shelves, tables or chairs. Past the Wellness Center is a door that leads you to Terrain, also owned by URBN. No two stores have the same found items.
By Katy B. Olson The Palo Alto store initially partnered with James Beard Award-winningchef Marc Vetri to bring a restaurant to the location (since taken over by Steve Linneman). This experience enhances the process of creating a unique design from Anthropologie's ever-expanding custom furniture collection, according to a press release. Now, this past summer, the company opened a one-of-a-kind location called Devon yard in Devon, PA. With roughly 21,000-square-feet to exploreincluding a Design Center, where you can create custom furniture; wellness shop, Terrain garden shop, event space, and two restaurantsit feels more like a shopping vacation and less like a shopping trip. The brand first launched furniture as well as its House & Home publication in 2014; it previously worked with Vanguard but currently uses another, undisclosed North Carolina-based benchmade furniture company. This is paramount to the customer experience, since there is more ground to cover and there are more categories to see., When we first conceived of the Anthropologie Group concept, this was one of the prototypical types of locations where theres incredible community, a deep sense of architectural place and reach in the community, and our ability to come in and participate, McCreight explained during a tour of the store, as reported in local newspaper THE HOUR. Or maybe it's the appealing mix of textures wherever you look. In an interview with Business of Fashion, then chief executive officer of the Anthropologie group David W. McCreight drew the comparison that many observers have already made: that the new experience harkens back to traditional department store shopping (albeit with the heavy dose of the whimsy the brand is known for). Z Galleries fashion bona fides led to a recent partnership with New Yorkbased fashion website Coveteur to restyle its SoHo loft. Thats because visual merchandisers there know the importance of each store looking and feeling unique to customers.
It has always been our goal for our stores, regardless of their size. But URBN has plans to open 19 new outposts over the fiscal year 2018, including four new Anthropologie locales. Previously she was the the Style Editor at The Local Palate, a Southern food culture magazine based out of Charleston, South Carolina. With the addition of the glitzy new 7,000-square-foot store, more than half of Galleria are now devoted to furnishings and furniture, including Gabberts, Crate & Barrel, Pottery Barn, Arhaus, and Restoration Hardware, as well as Design Within Reach and Soft Surroundings, both of which opened last fall. DEDHAM, MA Anthropologie is bringing a new home design center to Legacy Place. Lucky for you, Im a sharer, so here are seven tips for basically turning your house into an Anthropologie store. Our design team visits each location prior to designing the store to get a sense of the surrounding architectural language. The store is also making moves to get in on the booming wellness trend, revealing a designated wellness section stocked with aromatherapy tools, essential oils, and yes, crystals.
The forthcoming Bethesda store will also have a restaurant element and will include a Terrain, URBNs popular home and garden outfitter. Sometimes youll have cabinet hardware in a big hutch with drawers, and then a few months later, its beauty products in there, says Cameron. "Partnerships are central to who we are as a brand," explains Carnie. All prices were accurate at the time of publishing. The Westport location is in another historic setting: the Bedford Mansion and adjacent firehouse, formerly the Westport Weston Family YMCA. Resources, including upholstery swatches for their custom furniture collection, as well as hardware, rug and wallpaper samples, make decision-making easy and fun. Sign up for free Patch newsletters and alerts. Anthropologie home stylist, Jessica Cahoon, says that the center will refresh every six months or so with new furniture pieces and home dcor items. Their home assortment has grown by more than 100 percent in the last three years alone. We independently select these productsif you buy from one of our links, we may earn a commission. Hearst Magazine Media, Inc. All Rights Reserved. The Los Angelesbased retailer, which is known for its fashion-forward home furnishings and accessories, is part of the upscale shopping centers recent expansion. The future of shopping at Anthropologiea store that draws millions of shoppers in each yearis looking exceptionally good. How cute would that kind of thing look in vase on a coffee table or even used to create a garland to hang over a little girls headboard? Z Gallerie was originally founded by three siblings from the Zeiden family in 1979 as an L.A. poster shopand it stays true to its roots with its art collection, which it calls the gallerie. The stores selection of framed art ranges from $50 to $900 (select pieces of original art are sold on zgallerie.com). Custom furniture choices currently include 126 shapes, 11 fabrics, and 152 colors. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights.
And the Westport, Connecticut, Anthropologie & Co. (59 Post Road East) is casting whats perhaps the brands brightest East Coast spotlight on all things interior. The Anthropologie & Co. store promises to be among the largest, thoughMcCreight has also stated that the company plans to put a cap on the expanded locations at roughly 40 locations. A regular contributor to Midwest Home, Minnesota Monthly, Star Tribune, and Southwest Journal Homes, she is also co-founder of the semi-annual Fashion Week MN. It could be the aromas from the variety of delicious candles .css-1qproo8{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:#40699f;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;background-image:linear-gradient( to bottom, rgba(156,181,215,.2), rgba(156,181,215,.2));-webkit-background-position:0 100%;background-position:0 100%;background-repeat:repeat-x;-webkit-background-size:0 0;background-size:0 0;padding-top:0.05rem;padding-bottom:0.05rem;}.css-1qproo8:hover{color:#000000;text-decoration-color:border-link-body-hover;-webkit-background-size:0.625rem 3.125rem;background-size:0.625rem 3.125rem;}lit throughout the store. Contemporary, clean lined furniture, for example, could be accessorized with a classic Liberty print pillow. Someone get on that (and then send us photos)! The point here is that hardware store materials and everyday items (like cardboard, large swaths of fabric or even wine corks) can be DIYed into something special. We always have a candle burning near the door right when you first walk in, says Cameron. See Anthropologie's full home assortment here.. 2022 Cond Nast. Furniture samples invite customers to touch, see and feel, while room presentations provide context and spark creativity. This fall, Anthropologie has rolled out a larger-than-ever home assortment, positioning itself as a true destination for interior decor. Or you can throw a big English club chair or roll arm Chesterfield sofa on an abstract modern rug, and call it a day. We may earn commission on some of the items you choose to buy. So get thee to a flea market and look for something similar to add personality to your place.
Though it was first introduced quietly in 2014, the largest-ever range of customization choices rolled out for fall 2017. These are the kind of extras that Anthro really excels in, so buy any of these pieces, and youll be that much closer to living in an Anthropologie world. Getting it wrong can be a disaster, Jonathan Miller on rising mortgage rates and the folly of Zestimates, The founders of Mattoboard want to make storytelling easier for designers, Thibaut acquires Italian textile and furniture brand Coraggio, Industry acquisitions suggest a healthy market for home brands, despite challenges, Behind Grace Bonneys decision to close Design*Sponge, Why this temporary wallpaper brand is focused on designers, How this Nebraska designer built a cross-country client base, Developers focus on work-from-home amenities, the next generation of NIMBYs and more.
There are now six brick-and-mortar stores across the United States. The new Anthropologie outpost at 195 Broadway in Manhattan provides a brief glimpse of the more home-focused Anthropologie & Co.s debuting features, among them: floor-to-ceiling room vignettes, a design center and a home stylist. The renovations added a third floor to create 15,000 square feet of retail, much of which is dedicated to a new model of boutique stations throughout the space. The Anthropologie you know and love is changing, but fans of the brands homewares, furniture, and beauty selections may find the new concept suits them just fine. But in order to tell a cohesive story in your interior, its important to have a special piece or two that pop, so other items recede, and youre left with a well-balanced room. Maybe the narrator inspires your wall color or color palette for accessories and furnishings elsewhere in the room. Though it has long since offered a selection of home decor goods, the piecesboth small and largewere more often conversation pieces and room accents that served as one-off purchases. To the right is the expansive Design Center, with staged living room and bedroom setups, wallpaper sample books, and a furniture station where shoppers can create custom pieces. Switch the lamps in your bedroom for the ones in your living room. The home design center is located in their current Legacy Place store. The fresh elements include a furniture showroom and home design center that allows prospective customers to shop Anthropologies furniture section in person instead of on the companys website. Similarly, Anthropologies beauty category will expand, focusing on limited-ingredient clean beauty products from brands such as Caudalie, NuFace, and Sunday Riley. I'm proud to report Home continues to realize double digit sales growth over nine sequential quarters, with nearly half of our sales coming through digital," David McCreight, the brand's CEO of Anthropologie Group and president of URBN, shared during the first quarter earnings call on May 16. Other locations include King of Prussia, Pennsylvania; Portland, Oregon; and Newport Beach, Palo Alto and Walnut Creek in California. Upon visiting the store, Anthropologie's team of dedicated home stylists provide complimentary advice and inspiration for projects of any size. As they do in the Anthro catalogue and in store vignettes (as shown above from their Westport, Connecticut, outpost), Cameron recommends picking one special thinga chair, a painting, or a rug, for exampleand designing around that item, so it becomes your focal point. Correction: In a previous version of this articleDavid McCreight was listed as thechief executive officer of the Anthropologie group. It remains to be seen how this investment in the home category will affect Anthropologie's bottom lineit's a tough landscape with competition from the likes of Amazonbut the peak in interest is a boon for the design world as a whole. The Financial District locale is the fifth in New York City; spanning 12,000 square feet of space in a historic building with landmarked neoclassical architecture, its outfitted with Doric columns, 17-foot coffered ceilings and marble finishes. Each study may inform the design to a different degree., The teams approach is a targeted one. Talk about a dream job! We seek out distinct architectural spaces in which to create one-of-a-kind customer experiences, Missy Peltz, Anthropologies chief creative officer, tells EAL of where her team begins when it comes to scouting for new shops. Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more. And youre not going to find these kind of fixtures really in any other retail chain. "We believe in collaboration and take pride in creating opportunities for emerging, as well as established, artists and brands.". Hayley is an Associate Editor at Washingtonian Weddings. The brand has been slowly ramping up its home selection over the past few years and even opening stores around the country that serve as unique branded showrooms for its newly expanded home line. Danielle Blundell is a New York-based writer and editor that covers interiors, decorating and organizing. Every item on this page was hand-picked by a House Beautiful editor. The expansion comes at a time when Anthropologie's parent company, URBN (Urban Outfitters Inc., which also runs BHLDN, Free People, Terrain, Urban Outfitters and Vetri Family), reported a decrease in retail segment net sales at Anthropologie Group. Home is an area of huge growth, and a key focus. When I'm not lighting up my favorite scents (probably while testing out new skincare), you can find me writing and editing all of the lifestyle things at Seventeen. BOH offers a quarterly in-depth analysis of the topics that matter most to the interior design communityplus digital access to all magazine issues. I asked her for the keys to the Anthro kingdomthat is, tips on how get their magical and alluring look at home. There, glasses of wine are poured and entres served. We'll help you live your best #DCLIFE every day, 10 Art Galleries You Should Put On Your DC Bucket List, 8 DC Museums You Have to Visit If Youre a Science and Nature Nerd, DCs Jet Age-Themed Glossier Store Is Here, Last-Minute Things to Do in the DC Area 7/21-7/24: Exercise Classes, Artist Talks, and a Water Lily Festival, A New Mural to Recognize Detained Americans Abroad Is Coming to Georgetownbut It Wont Last Forever, Our Favorite Places for Breakfast and Brunch Around Georgetown, Your Comprehensive 2021 Holiday-Season Calendar of Things to Do in DC, The Magic Behind What Youll See at the Smithsonians New Fossil Hall, Explore NoMa, Alexandria, and Other DC-Area Neighborhoods With Washingtonians New Guide, Snow Day? Anthropologie now offers a whopping 100,000 possible configurations in furniture, from 120 styles, 11 fabrics, 152 colors, and additional options in hardware and leg finishes. Though Carnie explains that the majority of our collection is designed in-house, due to the need to produce such high volumes, the companys buyers and designers travel the world to find new inspiration, as well as to discover new artists and products. Though many smaller items are sourced directly from those local artisans or independent designers, the company has made a huge effort to partner with the creators of larger pieces, even if they arent able to work in the volume required of Anthropologie as a brand. All rights reserved. Things like switching out your hardware really make such a difference, says Cameron. Case in point: these cool painted stick decorative hangings I found mingling with the mannequins at my local Anthro. Keep in mind though, theyre pretty pricey due to their size and rarity. Dont expect Anthropologie & Co. stores to start popping up like Starbucks, though: Carnie ensures that they will remain special, with a small number introduced each year., What customers love about Anthropologie is its vintage-meets-modern vibe with an eclectic curation of pieces inspired by artisans and cultures all over the world. "Legacy Place is excited to offer fantastic and first to market brands like Anthropologie Home and Design Center to the property. Each store is designed around both the buildings architecture and its clients, explains Peltz. ), so you dont have to be a millionaire to shop at Anthro either. Other Anthropologie & Co. locations have courted the food community even more heavily. Usually its Volcano, a very welcoming universal scent that sort of draws you in.. Now Open: Anthropologie Home Design Center + Z Gallerie in Edina, A Mahtomedi Home on White Bear Lake Captures Summertime Soul, Cramped Kitchen Receives Contemporary Refresh, Primary Suite Remodel by Che Bella Interiors Provides Lakeside Luxury, Cey Adams Returns to St. Pauls NewStudio Gallery with Vibrant Work, Nature & Wildlife Call Artist Matthew Krousey to Ceramic Arts, RLH Studio Shows Off Seafaring Style in Lake Minnetonka Home, The Collective: Paintings by Karin Jacobs, Loll Designs Collabs with Room & Board on Summer Furniture Release, Soak Up the Sunshine With These Gorgeous Outdoor Goods, Three Ways to Create Sustainable Outdoor Spaces, 2022 Ideas to Steal: Landscaping & Outdoors, Gemstones, Jewel Tones, and Objects of Opulence for Your Home. What does that mean exactly for your home? Anthropologie Home Design Studio is now open at 4999 France Ave. S., Edina, www.anthropologie.comZ Gallerie is now open at 3180 Galleria, Edina, zgallerie.com. Got a tip, kitchen tour, or other story our readers should see? Anthropologie has historically been known as a ready-to-wear destination. As NASDAQ noted earlier this month, retail segment net sales fell 4.4 percent at Anthropologie, a drop attributed to lagging performance in women's apparel and accessories. Meanwhile down France Avenue, Z Gallerie has opened at Galleria. So soon youll be able to smell like Anthropologie, too! I can just see someone crafty using paint stirrers in a similar way to make a cool, colorful pendant shade lighting fixture. Or take artwork from your desk and swap it with something in your gallery wall. Its important our customer feel at home, engaged and inspired. Often, these found pieces are even for sale, so you could score serious Anthro vibes by buying one. Yes, scent is a big part of the shopping experience at Anthropologie. To revisit this article, select My Account, thenView saved stories.
Its the 10th Anthropologie home design center to open in the U.S. over the past few years.